Empower is one of the largest independent media agencies in the United States. Our dynamic and iterative structure allows every dollar our clients invest in media to be tied back to proof.
For our clients, we are the difference between hoping their media spending will drive results and knowing that it will. Here’s how and what we do.
Our Strategic Planning and Client Leadership teams are campaign architects who use our 30 years of experience to translate fast data insights into integrated media plans.
Our media planning teams are experts in:
- Integrated Marketing Strategy
- Digital Marketing Strategy
- Campaign Architecture
- Channel Planning and Optimization
Our Media Buying team has deep expertise across all facets of media: digital, broadcast, print, out of home, mobile, social and search marketing at both the national and local level. Empower understands in today’s changing environment media innovation must be proactive, deliberate and frequent.
Our media buying teams are specialists in:
Magnetic Content Studios is Empower MediaMarketing’s full-service content marketing practice. Magnetic is comprised of experienced content specialists with deep expertise in helping brands plan, develop and manage scalable and sustainable content initiatives. Using our proven strategic planning process, we help brands establish more meaningful connections with audiences that impact business.
Magnetic Content Studios specializes in:
- Content Strategy
- Audience Modeling
- Editorial Planning & Oversight
- Digital Publishing
- Digital Platform Development
- Search Engine Optimization (SEO)
- Paid Content Promotion
- Content Syndication
- Digital Marketing Analytics
The ultimate deliverable is proof of the link between media spending and business outcomes. Our greatest value is in our ability to deliver a deep understanding of what is working, what is not and how to identify and optimize media efforts based on specific performance indicators.
Our decision sciences specialties include:
- Media Analytics
- Advertising ROI/Effectiveness
- Consumer Research
- Competitive Analysis
- Brand Effectiveness Research
- Market Mix Modeling
- Attribution Modeling
Empower offers word of mouth marketing services, providing the reasons and means to get influential people to talk about and refer clients’ offerings.
To achieve the best results, our experts work with:
- Influencers: trusted peers and professionals
- Reasons: emotional and physical “pulls”
- Means: mechanisms and platforms
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