Empower is one of the largest independent media agencies in the United States. Our dynamic and iterative structure allows every dollar our clients invest in media to be tied back to proof.
For our clients, we are the difference between hoping their media spending will drive results and knowing that it will. Here’s how and what we do.
Our Strategic Planning and Client Leadership teams are campaign architects who use our 30 years of experience to translate fast data insights into integrated media plans.
Our media planning teams are experts in:
- Integrated Marketing Strategy
- Digital Marketing Strategy
- Campaign Architecture
- Channel Planning and Optimization
Our Media Buying team has deep expertise across all facets of media: digital, broadcast, print, out of home, mobile, social and search marketing at both the national and local level. Empower understands in today’s changing environment media innovation must be proactive, deliberate and frequent.
Our media buying teams are specialists in:
- National & Local TV
- Direct Response
- Out-of-Home/Digital OOH
- Digital & Mobile Media
- Paid Search
- Product Placement/Brand Integration
- Social Media
Magnetic Content Studios is Empower MediaMarketing’s full-service content marketing practice. Magnetic is comprised of experienced content specialists with deep expertise in helping brands plan, develop and manage scalable and sustainable content initiatives. Using our proven strategic content planning process, we help brands plan and operate more like media companies, producing and distributing high-quality content that is meaningful to audiences, which in turn impacts business.
Magnetic Content Studios specializes in:
- Content Marketing & Strategy
- Audience Modeling
- Editorial Strategy
- Digital Platforms
- Search Engine Optimization (SEO)
- Search Marketing (SEM)
- Content Distribution
The ultimate deliverable is proof of the link between media spending and business outcomes. Our greatest value is in our ability to deliver a deep understanding of what is working, what is not and how to identify and optimize media efforts based on specific performance indicators.
Our decision sciences specialties include:
- Media Analytics
- Advertising ROI/Effectiveness
- Consumer Research
- Competitive Analysis
- Brand Effectiveness Research
- Market Mix Modeling
- Attribution Modeling
Empower often partners with our sister agency, Powerhouse Factories, who helps brands thrive in the social era. Powerhouse offers capabilities in additive insights, brand system analysis and mapping and brand socialization.
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