Empower’s Media teams plan and execute the best combination of media to achieve our clients’ marketing objectives. Our Media Planning teams have helped over 600 brands across a wide range of categories in our 30+ year history.
Our media planners specialize in:
- Integrated Marketing Strategy
- Digital Marketing Strategy
- Campaign Architecture
- Channel Planning and Optimization
Our Media Buying teams’ expertise spans all facets of media. We activate through integrated media partnerships and advanced programmatic buying, depending on clients’ custom needs.
Our media buyers have expertise in local and national:
Digital Marketing Communications
Digital Marketing Communications focuses on our clients’ investments in technology, data and content across their owned interactive infrastructure.
Our Digital Marketing teams are experts in:
- Digital Marketing
- Content Marketing
- Inbound Marketing
- User Experience
Our capabilities include:
Word of Mouth Marketing (WOMM)
Our WOMM team has defined and refined the art and science of creating brand advocates. We customize and tailor our WOMM efforts to initiate meaningful consumer connections, accelerate consideration and intent, build brand loyalty and stimulate brand activism.
We are not an off-the-shelf, cookie-cutter, shrink-wrapped solution that targets a one-time spike in impressions. We aim brand advocates at topline growth.
WOMM’s capabilities include Experiential, Influencer, and Social Media Marketing.
Experiential Marketing creates one-on-one engagements on consumers’ terms and turf to bring a brand’s promise to life offline.
Our work in Experiential Marketing includes:
- Grassroots/Guerrilla Marketing
- Event Planning/Execution
- Mobile Marketing
- In-Store/Retail Marketing
- Community Outreach
Influencer Marketing engages third-party “authorities” with the influence and reach to gain consumer trust and brand credibility.
Our work in Influencer Marketing includes:
- Influencer/Blogger Relations
- Media Relations
- Crisis Communications
- Thought Leadership
- Branded Entertainment
- Employee Relations/Advocacy
Social Media Marketing creates one-on-one engagements on consumers’ terms and turf to bring a brand’s promise to life online.
Our work in Social Media Marketing includes:
- Listening (Social Ecosystem Assessment)
- Real-time Listening/Engaging
- Reputation Management
- Social Strategy/Social Brand™
- Paid/Earned/Owned/Shared Execution
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