People

The secret to great clients and great work is great employees.

Behind every one of our impressive media initiatives is an even more impressive group of strategists and creative minds that help bring our innovative ideas to life. They are passionately dedicated to their craft and, even more importantly, their clients. Because of our employees we have been able to partner with some of the most sought-after brands and marketers in the world.

It’s time we introduced you to some of them. Here are some comments from a just few of our nearly 150 employees.

 

Laura, Director, Client Leadership

What’s your favorite thing about working at Empower?
At Empower I feel like I’m running my own small business within a larger
company.  I am given freedom and flexibility to produce creative strategies that
can really help  our clients’ businesses.

What’s a trend that interests you and why?
Apple TV. I am excited about having more control over what I watch and what I pay  for as a consumer. I know there are limitations with technology, but I am intrigued about where it can go. As a marketer, I like the idea of very limited waste and more measurability for our clients.

What should we know about you?
I love dogs. I volunteer at local animal clinics to walk, wash and feed dogs who are waiting for good homes.

I wish brands would…
Bring a more human voice to their marketing.

 

Kirby, Director of Consumer Insights

What are you working on?
I just finished working with a great team to develop a process whereby Empower can attract, evaluate and monitor innovative ideas that grow our client’s  business. Innovative ideas can happen anytime and anywhere, but successful  companies provide a framework for capturing them and making them happen.  We’ve done that at Empower!

What’s a trend that interests you and why?
Fusion panels are my new passion. A fusion panel combines two research panels to paint a more complete picture of the consumer. An example might be an online user panel fused with  a shopper panel that provides insights to how online ad exposure impacts offline sales. It’s cool stuff!

I wish brands would…
Test creative executions prior to spending millions in media. Copy and concept tests can be done for such a low price now that I just can’t understand why more testing isn’t done prior to launching a marketing campaign.

 

Michele, Vice President, Offline Investment & Activation

What’s your favorite thing about working at Empower?
The “thrill of the hunt.” I enjoy collaborating with my esteemed colleagues to solve  client challenges. I love the thrill of putting the pieces of a plan and buy together,  and just when I feel the masterpiece is about to come together, something changes.  It’s like CSI in the media world… on crack!

What are you working on?
 I enjoy working with a variety of clients, including retail, CPG, pharmacy, QSR and lawn and garden.

What’s a trend that interests you and why?
The evolution of content. For years it has been TV served to you. Now the industry is transforming to self serve, what you want, when you want it, on the device of your choosing. Real time water cooler conversations and apps make the viewing experience much more robust.

What should we know about you?
In life it’s not crossing the finish line that gets my endorphins pumping; it’s the journey. Yes, recording a golf score that is not up to par is okay. As long as I learn from my mistakes along the way, work hard at improving, enjoy the beauty of the game and the course… and cherish the memories of playing a round with great friends and family!

I wish brands would…
Not lose sight of the basics. Tell me WHY your product is the right product for me and how it will solve a need.

 

Chris, Associate Director, Search & Digital Media

What’s your favorite thing about working at Empower?
I enjoy the flexibility to learn and explore my professional interests. Empower is  heavily invested in personal and professional growth, which has allowed me to gain  opportunities to work across media teams and acquire new skills that have helped  me grow into a holistic digital marketer. I also appreciate the opportunity to work,  brainstorm and collaborate with innovative people.

What are you working on?
I plan and execute digital media and paid search campaigns for clients in the retail, home improvement and tourism verticals.

What’s a trend that interests you and why?
Continued mobile and tablet growth and how cookie tracking limitations are a hold-up, as all media is quickly moving more to programmatic purchasing methods.

What should we know about you?
I’m a big Cincinnati sports guy. I love my Bengals, Reds and University of Cincinnati Bearcats.

I wish brands would…
Consider testing more. You won’t know if you don’t try. The target audiences of years ago have changed and so should you. Your target is growing up and adopting new media channels, and if you’re not anticipating and moving to these new channels, you could lose your opportunity to connect.

What do you think is the best new trend on the horizon?
Continued blurring of traditional and digital media — specifically online video, Internet radio, multi-screen consumption, etc.

 

Kevin, Director, Content Marketing

What’s your favorite thing about working at Empower?
 The culture established here rewards the entrepreneurial individual. If you have a  good idea, there are many ways to bring it to life.

What are you working on?
 I’m helping several clients create media to establish a better, more direct  connection with their consumers. I’ve been involved in custom publishing of some  kind for more than 15 years. It’s shifted from being a mostly art-driven type of work to being one where art andscience are guiding the work. It’s exciting to help our clients create content and, from start to finish, be able to point to the data behind any decision.

What’s a trend that interests you and why?
I’m fascinated by technology convergence and how it’s resulting in more devices instead of fewer devices — all while becoming a more seamless part of our lives and daily habits. It’s a paradox in action, as we see things like reading a book transformed. Now you can start reading that book on your tablet during breakfast, pick up on the same page on your smartphone during the daily commute and then do the same on your laptop during lunch.

What should we know about you?
I am one of a handful of right brainers in an agency of left brainers. If you don’t take this into consideration, I might stand out more than others on my team… and not necessarily for good reasons. An example of this is that I am a big user and fan of Instagram. And I probably use my smartphone more as a camera than anything else. As a result, I might be walking to lunch with someone and stop suddenly to take a picture of an old sign because of its word choice and the font it uses.

I wish brands would…
Understand that if we take them out of their comfort zone, our goal is still, ultimately, to help them succeed.

 

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