The secret to great clients and great work is great employees.

Behind every one of our impressive media initiatives is an even more impressive group of strategists and creative minds that help bring our innovative ideas to life. They are passionately dedicated to their craft and, even more importantly, their clients. Because of our employees we have been able to partner with some of the most sought-after brands and marketers in the world.

It’s time we introduced you to some of them. Here are some comments from a just few of our nearly 150 employees.

Laura, Director, Client Leadership

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What’s your favorite thing about working at Empower?
At Empower I feel like I’m running my own small business within a larger company. I am given freedom and flexibility to produce creative strategies that can really help our clients’ businesses.

What’s a trend that interests you and why?
Apple TV. I am excited about having more control over what I watch and what I pay for as a consumer. I know there are limitations with technology, but I am intrigued about where it can go. As a marketer, I like the idea of very limited waste and more measurability for our clients.

What should we know about you?
I love dogs. I volunteer at local animal clinics to walk, wash and feed dogs who are waiting for good homes.

I wish brands would…
Bring a more human voice to their marketing.

 

 Kirby, Director of Consumer Insights

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What are you working on?
I just finished working with a great team to develop a process whereby Empower can attract, evaluate and monitor innovative ideas that grow our client’s business. Innovative ideas can happen anytime and anywhere, but successful companies provide a framework for capturing them and making them happen. We’ve done that at Empower!

What’s a trend that interests you and why?
Fusion panels are my new passion. A fusion panel combines two research panels to paint a more complete picture of the consumer. An example might be an online user panel fused with  a shopper panel that provides insights to how online ad exposure impacts offline sales. It’s cool stuff!

I wish brands would…
Test creative executions prior to spending millions in media. Copy and concept tests can be done for such a low price now that I just can’t understand why more testing isn’t done prior to launching a marketing campaign.

 

Zach, Campaign Manager, Client Leadership

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What’s your favorite thing about working at Empower?
My favorite thing about working at Empower is the sense that, “We’re all in this together!”

What’s a trend that interests you and why?
I am very interested to see how social media platforms and paid advertising continues to merge. It is interesting to see how these huge platforms have to cater to its end users, but also the advertisers who help pay the bills. Users don’t instinctively like advertising on social platforms. But the brands that understand how to make their ads into another source of value for the consumer, are the ones who are succeeding.  

What should we know about you?
You should know that I love coming to work every day because of the awesome atmosphere Empower provides, my fantastic team members, and the great clients that we get to serve. 

I wish brands would…
I wish brands would be quicker on their feet. Things continue to move faster and faster in today’s media landscape and it’s fun to watch brands that take risks and get rewarded for them. Sometimes information isn’t perfect, but if there is an opportunity, I am a big proponent of seizing the moment and navigating the bumps along the road as they occur.  

 

Michele, Vice President, Offline Investment & Activation

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What’s your favorite thing about working at Empower?
The “thrill of the hunt.” I enjoy collaborating with my esteemed colleagues to solve client challenges. I love the thrill of putting the pieces of a plan and buy together, and just when I feel the masterpiece is about to come together, something changes. It’s like CSI in the media world… on crack!

What are you working on?
I enjoy working with a variety of clients, including retail, CPG, pharmacy, QSR and lawn and garden.

What’s a trend that interests you and why?
The evolution of content. For years it has been TV served to you. Now the industry is transforming to self serve, what you want, when you want it, on the device of your choosing. Real time water cooler conversations and apps make the viewing experience much more robust.

What should we know about you?
In life it’s not crossing the finish line that gets my endorphins pumping; it’s the journey. Yes, recording a golf score that is not up to par is okay. As long as I learn from my mistakes along the way, work hard at improving, enjoy the beauty of the game and the course… and cherish the memories of playing a round with great friends and family!

I wish brands would…
Not lose sight of the basics. Tell me WHY your product is the right product for me and how it will solve a need.