What We Do

This Is
Creative Media

The difference between media and creative media is what’s possible in the space between, and the process that gets you there. We’re in the relationship era, when brand is in the eye of the consumer. This is personal. And like all personal relationships, brand relationships require trust. Problem is, advertising continues to be the least trusted channel. There are trust issues, serious trust issues.

But trust can’t be bought. It must be built. That takes the precision of an engineer and the heart of a matchmaker. It’s not just media. Or creative. It’s creative media. Data-driven, tech-enabled and emotionally-charged creative media. Precise and passionate creative media. Logical and imaginative creative media. That’s how you build trust in the space between brand and consumer at scale, and that’s what we do.

We are a creative media agency that builds trust at scale with the precision of an engineer and the heart of a matchmaker.

We are Empower.

How We Do It

Our Integrated
Capabilities

Audience

We leverage data to uncover the audiences most likely to engage with your brand.

  • Quantitative & Qualitative Research
  • Segmentation
  • Advanced Targeting
  • Impact Moments
  • Audience Prioritization
  • Consumer Journey Development
  • Look-a-like Modeling
  • Influencer Mapping

Media

Our award-winning team manages integrated media across all channels.

  • Cross-channel Planning
  • Omni-channel Planning
  • Television
  • Radio
  • Print
  • Out of home
  • Search (Paid & Organic)
  • Social Media
  • Programmatic
  • Display
  • Native
  • Video
  • Audio
  • Influencer Marketing
  • Public Relations
  • Experiential Marketing
  • Websites
  • App Development
  • Content Marketing

Message

We infuse storytelling into media to build meaningful relationships (and trust) with consumers.

  • Message Mapping
  • Brand Identity & Positioning
  • 360º Creative Campaign Development
  • Digital Design & Development
  • Adaptive Creative
  • Cause Marketing
  • Content Studio

Measurement

A robust measurement strategy is baked into every plan, and the data drives our optimizations.

  • Marketing Impact Models
  • EmpowerDashSM
  • TV to Web Attribution
  • Brand Health Tracking

Who We Work With

Trusted Client Relationships

Over the past 33 years, we’ve worked across 60 categories for more than 600 brands. With an average client tenure of eight years, three times the industry average, we have a proven reputation as a trusted partner. Our current client roster includes more than 25 brands. Among them are:

  • Jack Link's Protein Snacks
  • Ashley Homestore
  • Gorilla Glue
  • Wendy's
  • Famous footwear
  • Dremel
  • OneSight
  • LasikPlus+
  • Kroger
  • Bush's Best
  • Captain D's Seafood Kitchen
  • Formica
  • Rust-Oleum Industrial Brands
  • Shaw Floors

How We Got Here

Our Herstory

Thirty-three years ago, Mary Beth Price took a risk few others were willing to take and created one of the first media agencies that unbundled media from creative. She started with one client, two employees and a humble one-bedroom apartment “office.” As new channels such as cable TV, satellite and the internet emerged and gained scale, a burgeoning, diversifying ecosystem was born. Price understood that for media to work and drive business objectives in this changing landscape, media itself had to become more than just an ad delivery mechanism. Media was obligated to have a much greater focus on the science side of where and how ads were placed and who they targeted, instead of just a focus on what the ads tried to communicate.

Mary Beth’s son, Jim Price, knew what a GRP was by fifth grade. By high school, he was suggesting buying tactics. Today, Jim is eight years into taking the reins of the company. We are now Empower, with 170 employees and a new 60,000-square-foot headquarters, The Marketer, four floors of forward thinking nestled in the historic Over-the-Rhine neighborhood of downtown Cincinnati. While much has changed over the course of our company history, some things will always remain: we are — and will stay — an independent, family-owned, certified women-owned business and we will constantly challenge the media status quo.

What We Think

Empersonal, by Empower.

Find our thought leadership and latest headlines at Empersonal.

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