CINCINNATI – June 27, 2011—Empower MediaMarketing announced today that Camille Popplewell has joined the marketing agency as vice president of Growth, a newly created position. She will be responsible for making clients aware of Empower’s full-service suite of digital services and solutions.
“We created this new position in response to the rapidly increasing client demand for digital solutions and the resulting need to ensure prospects are aware of the range of digital offerings that we bring to the table,” said Jim Price, Empower MediaMarketing’s President and CEO. “Camille has more than 20 years of brand-building experience and a tremendous track record in driving business results. This will benefit Empower and its clients.”
Popplewell joins Empower from KAO Brands Corporation in Cincinnati, where she was a marketing strategist. In this role, she was accountable for strategic brand consultancy across all KAO brands, including the management of its brand portfolios. Popplewell also helped launch a global John Frieda hair care project — the largest in the company’s history.
Before KAO, Popplewell was vice president business development at Anthem/Schawk, a marketing, design and media services company in Cincinnati. She joined Anthem/Schawk when it acquired Benchmark Marketing Services, where she was vice president market leader.
For six years, Popplewell worked as a brand design strategist at LPK /Libby Persyk Kathman, where she managed a $12 million portfolio of business, serviced all national accounts and helped open offices in Europe and Asia.
Popplewell, who resides in Liberty Township, Ohio, earned a bachelor’s degree from The Ohio State University.
About Empower MediaMarketing: Empower MediaMarketing is a marketing agency that helps its clients talk to and with customers through an integrated mix of media. For more information, visit us at our website, or join the conversation on our blog, on Facebook or via Twitter.