As advertisers gear up for the television industry’s biggest event of the year, the TV Upfront, Empower’s National Media Team is ready. We’ve scanned the landscape and have spotted a few trends, proving each year that the Upfront is as different each year as it is similar.
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Clients no longer define projects by their deliverables. More than ever, results matter and agencies must adapt to new levels of accountability and scrutiny. Projects like a mobile web site must deliver against usage forecasts and revenue targets while fulfilling its role as a conduit to connect consumers with the brand. Call [...]
The following excerpt is from The Content Marketing Institute’s blog. It’s a guest post written by David Germano, Vice President, Content Marketing, outlining a different approach to owned media that brands should consider to truly see a sustainable owned media impact.
Fast, dramatic changes in the digital space have given brand [...]
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The Signal P&G event brought together brands we see in the news almost daily — from Twitter and Facebook to Coca-Cola and more. But the brands on Procter & Gamble’s dais getting less media attention, or perhaps less positive media attention, were the most interesting that day. The update on Amazon in [...]
Tidy Cat’s new outdoor campaign trying to generate social media activity around the fact that #lifestinks had a hiccup last week here in Cincinnati.
A billboard in the Over-the-Rhine neighborhood of Cincinnati read “You’re so over Over-the-Rhine” followed by their signature #life stinks hashtag. Needless to say the residents of Over-the Rhine did [...]
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With 1 million downloads made in the first 24 hours of its release, Instagram’s long-awaited Android app has clearly been well-received.
The Android release was a bit of a tidal wave as you can only access the platform via its mobile app or using your Instagram login to use web-based [...]
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