The Next Big Thing
In our ever-changing world of media and technology, every week brings another headline detailing the “next big thing.” But Nearfield Communication (NFC) technology seems to be sticking around and making an impact in the Out of Home (OOH) advertising industry. It may actually [...]
While Google announced recently a few of its projects will be shut down, it also introduced some new projects for search engine marketers to consider. It’s latest program is called Dynamic Search Ads.
Cut Clutter, Increase Conversions
This new program cuts through the clutter and eliminates the need for keywords in [...]
The integration of social media posts into search engine results is a natural progression for enhancing search engine relevance and utility. We’re already seeing attempts at social search from Google and Bing as they pull Twitter and Facebook postings respectively into their results.
Google “Search Plus Your World”
In 2011, Google [...]
Mobile, social, and dynamic information platforms are saturating media spaces, including digital outdoor boards.
After a lull in growth during the recession, Out-of-Home (OOH) vendors nationwide are quickly converting static bulletins or building new structures to keep up with the pace of their competitors and client demand. Even states that have historically [...]
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The purchase funnel is dead.
Many marketers have suspected it for some time now. And there have even been a few attempts to make it official. At Empower MediaMarketing, we have officially moved on.
Why is this historically standard model for displaying how marketing efforts impact consumer purchase behavior no longer accurate? We see two main [...]
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