While many marketers discuss content marketing, the number of brands with sustainable programs that yield business results, is less plentiful. There are several components of a successful content marketing program — including content, process and strategy. Here are three examples of brands with elements of a successful program and possible areas of opportunity for [...]

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When Google announced it was entering the world of survey research earlier this year, my initial response was fear and trembling.  After all, Google’s self-service platform and search business has hastened the end for many an industry.  Anyone remember the last time they used the Yellow Pages as more than a doorstop?  Could [...]

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EMM Product Profiles is a new Empower MediaMarketing feature. It highlights Empower products and services we offer clients to help us quickly deliver insights on our clients’ brand, their consumer and their business in a world where media can change Every Day. These articles are singled out with “EMM Product Profile” at the end [...]

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July signals summer vacations (or staycations) for most U.S. consumers. For marketers, it also kicks off the second half of the year.

Empower MediaMarketing is preparing for an unpredictable year ahead with a Presidential election, continued uncertainty in Europe and a minimal increase in consumer spending. Add to this the constant changes in [...]

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