What is Google+ Local?
Google Places was a free online business listings platform that gave local business the ability to display their contact information on Google Maps.

On May 30, 2012 Google released Google +Local Pages, which effectively merged Google Places pages and existing Google+ pages into one Google+ Local page.   Overnight, [...]

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While many marketers discuss content marketing, the number of brands with sustainable programs that yield business results, is less plentiful. There are several components of a successful content marketing program — including content, process and strategy. Here are three examples of brands with elements of a successful program and possible areas of opportunity for [...]

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When Google announced it was entering the world of survey research earlier this year, my initial response was fear and trembling.  After all, Google’s self-service platform and search business has hastened the end for many an industry.  Anyone remember the last time they used the Yellow Pages as more than a doorstop?  Could [...]

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EMM Product Profiles is a new Empower MediaMarketing feature. It highlights Empower products and services we offer clients to help us quickly deliver insights on our clients’ brand, their consumer and their business in a world where media can change Every Day. These articles are singled out with “EMM Product Profile” at the end [...]

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