3-Minute Ads for the Interested

On November 28, 2007

Question: What would you be willing to pay for an interested, attentive, non-interrupted, self-selecting viewer . . . $3, $5 or maybe $20? This is a question Empower MediaMarketing can now pose to our clients, thanks to new Video On Demand (VOD) advertising opportunities.“VOD” is a set of technologies that enable viewers to select [...]

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DVR Universe & Impact

On November 26, 2007

A DVR (also called PVR, for Personal Video Recorder) records TV programming on a digital disk, a hard drive within the device. It allows users to pause live TV, skip commercials, and record desired programming without setting up the device for each recording incident. TiVo is the best-known DVR manufacturer, and offers stand-alone devices for [...]

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Zeroing in on Bloggers

On November 26, 2007

Bloggers are out there by the millions and are a very influential group. If marketers can reach them in a real and authentic way – or target their readers effectively – companies can reap huge dividends.

What is a blog? It’s a simple web site or digital diary displayed in reverse chronological order. A blog [...]

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It’s a fact, there’s a new TV in town and it’s your computer! Marketers are suddenly recognizing the vast amount of viewing being done online and the numbers prove it. This week approximately 15MM households will tune into ABC’s Grey’s Anatomy, the top rated TV show in prime-time. As a comparison, YouTube.com, one Internet video [...]

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