The Tectonics of Today’s Media Landscape

On January 8, 2008

What in the world do tectonics have to do with media? Tectonics refer to the movement of the plates that form the earth’s crust. We all know what happens when those plates move—the earth’s surface bends, rises, cracks, erupts and generally shakes things up.Just so, three great forces have shaped—and are currently re-forming—the varied terrain [...]

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Measuring TV Audiences: Why advertisers should care about changes Nielsen Media Research is making to its products and methodology

On January 8, 2008

Introduction
As TV has evolved from a three broadcast network medium to a multi-channel universe, it has gotten increasingly difficult to accurately measure TV audiences. With the coming of TV content to mobile devices and the internet, it’s clear that the old methods aren’t going to work anymore. Because the new methods may involve [...]

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TVs Big 4 Has New Neighbors

On January 8, 2008

Today’s media world is changing and evolving at such a dizzying rate that marketers and consumers alike must make a concerted effort to keep up with the opportunities and choices. Broadcast television options, curiously, have remained relatively unchanged since the mid-1990s. Since that time there have been the “big four” networks (ABC, CBS, NBC, FOX) [...]

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TV's Big 4 Has New Neighbors

On January 8, 2008

Today’s media world is changing and evolving at such a dizzying rate that marketers and consumers alike must make a concerted effort to keep up with the opportunities and choices. Broadcast television options, curiously, have remained relatively unchanged since the mid-1990s. Since that time there have been the “big four” networks (ABC, CBS, NBC, FOX) [...]

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Radio’s Future is Today

On January 8, 2008

For many years, the radio industry remained largely true to its original business model, offering content to consumers via the airwaves. As this article illustrates, all that has now changed in a dramatic and exciting way. Thanks to major advances in technology and copious entrepreneurial endeavors, the radio community is actively reinventing itself in order [...]

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The Future of Newspaper…..Will it Survive?

On January 7, 2008

Stop the presses! Newspapers are a dying media…..or are they???
If you pick up a trade magazine today, there will most likely be some sort of news about the depressing state of the newspaper industry. If you read further and deeper; you may find a slightly different story. While circulation and readership are declining, [...]

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