OOH Market is Turning Heads

On February 29, 2008

…of consumers and advertisers alike

New OOH techniques are turning the heads of users, and continued growth in OOH is catching the eye of advertisers too.  Projections call for total spending on OOH to leap between 9 and 13% in 2008.  Multiple trends are fueling this growth:  (1) consumers are spending more time away from [...]

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Going, Going, Gone…

On February 29, 2008

Top Tier Syndication Programs Sell Out Early

It’s rare that as of October, programs would be sold out for the remainder of the ’07-’08 broadcast year. But that’s exactly the situation that exists for King World’s top tier syndication programs.  These programs are sold out for the remainder of the year:

    Oprah
    [...]

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Where, Oh Where, Is Your Target Market?

On February 29, 2008

Geographical targeting can help you answer this question.  With an increased emphasis on marketing ROI and getting the most bang for your advertising buck, geographical targeting is becoming more important in the marketing and advertising world.  Every media plan should begin with the target audience… having an in-depth understanding of top prospects goes beyond who [...]

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2008 Political Palooza

On February 29, 2008

This is the first presidential election in over 50 years that neither an incumbent president nor vice president is running for the top office.  This left the field wide open, and initially more than 20 candidates emerged.  The first states to hold caucuses/primary elections were traditionally Nevada, South Carolina, New Hampshire and Iowa.  Both Michigan [...]

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Investing in Advertising During Economic Downturns

On February 22, 2008

Situation Overview
As the White House, legislators, and the Federal Bank use every regulatory finger they have in an attempt to plug the porous dam of our economy, advertisers have some tough decisions ahead. The good news though is that with those tough decisions, come potentially great rewards.

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Alternative Outdoor: Tapping into the Potential to Build Brands

On February 6, 2008

You may notice as you go through your day that advertising is even more prevalent than in the past – ad messages are popping up anywhere from your coffee cup sleeve in the morning to your Chinese takeout container at dinner. This article focuses on Alternative Outdoor, the fastest growing segment of the Out of [...]

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