Upfront Updates and Fall Lineups

On June 11, 2008

Facing uncertainties about this year’s upfront market, network executives are feeling positive about where things netted out.  The upfront market commenced quickly last week after getting off to a sluggish start.  Early indications suggest that the prime market is up marginally from $9.1 billion a year ago and may reach as high as $9.2 Billion.  [...]

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A Banner Year for Political Ads

On June 11, 2008

The plethora of candidates that began the national race has been narrowed to just two.  On the Democratic side, superdelegates were thought to be key to clenching the nomination.  With so many voters split, the race to the White House will continue to be a hotly contested race with heavy coverage and continued campaign advertising [...]

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Hey… Chatter, Chatter, Chatter!

On June 11, 2008

It’s a new baseball season and on the field, it is common to hear chants of “hey, batter, batter, batter”.  
And because of online chatter, it’s now a whole new ballgame for marketers too. 

Driven by the growth of the blogosphere, discussion forums and social media sites such as MySpace and Facebook, “online chatter” [...]

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Interactive Ads Not Just On the Web

On June 11, 2008

Pick up a magazine and you’ll soon see that the web has a new rival in the bid for “interactive” advertising dollars.  New “interactive” print ads are fighting for reader’s attention with smell, touch and sound.  One of the driving forces for this phenomenon is that technology is making it less expensive to put unusual [...]

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