On June 12, 2008, Google and Yahoo announced a non-exclusive advertising agreement between the two search giants. As part of the partnership, Google will provide Yahoo with technology and access to their AdSense search and content networks, similar to other agreements that it has with other search engines such as AOL and Ask.com.

When the [...]

Continue Reading

Let the Advergaming Begin!

On July 9, 2008

Advergaming and in-game advertising has become a unique advertising vehicle within a broad and growing medium, involving the use of online, computer and console games. Advertising in and around games offer brands an enhanced level of consumer involvement – reaching consumers in an uncluttered environment when they are in a focused mindset. 

TWO TYPES OF ADVERGAMING

Each type [...]

Continue Reading