The Future Newspaper Plan
Background
As you may have read, printed newspapers continue to see circulation and readership declines. The good news for newspapers is the audience is not completely lost. The growth of the Internet and digital reading has been positive for newspapers with [...]
Continue Reading →National TV 2008-09 Upfront Summary
With the broadcast upfront finished, industry analysts could not have been further off from their early predictions about the upfront. Early forecasts predicted a buyer’s market due to the uncertainties of the economy and the lingering effects of the writers’ strike. However, when the dust settled, advertisers committed approximately $9.2 billion to primetime broadcast TV [...]
Continue Reading →Recent Product Integrations Negotiated by Empower
These three brief videos provide a sampling of product integrations negotiated by Empower.
1-800 CONTACTS in What Not to Wear
Red Robin in Top Chef
Continue Reading →New Media Touch Points
Mobile and digital media innovations are changing the way consumers make everyday decisions and, of course, advertisers will find new ways to use these emerging technologies to reach tech-savvy buyers. Here are a just a few examples . . .
Apple iPhone 3G Ups the Ante on Mobile
Once again, Apple has taken the [...]
TV Viewing Moves From 1 Screen To 3
Members of the baby boom generation recall childhood days when the entire family gathered close together to watch one of three choices on television for the evening. This activity wasn’t so much about family closeness as having only one television set in the home.
Fast forward a few decades and huge changes have affected the [...]
Continue Reading →DTV Transition – 2/17/09
At midnight on February 17, 2009, all full-powered TV broadcast stations in the U.S. will turn off their analog signal and begin broadcasting exclusively in digital format (DTV). Congress, in the Deficit Reduction Act of 2005, mandated the conversion to DTV in order to use the TV analog frequencies for public safety communications and advanced [...]
Continue Reading →Categories
Archives
- August 2012 (2)
- July 2012 (7)
- June 2012 (3)
- May 2012 (7)
- April 2012 (3)
- March 2012 (8)
- January 2012 (8)
- December 2011 (9)
- November 2011 (10)
- October 2011 (11)
- September 2011 (8)
- August 2011 (9)
- July 2011 (6)
- June 2011 (11)
- May 2011 (7)
- April 2011 (16)
- March 2011 (8)
- February 2011 (4)
- January 2011 (6)
- December 2010 (1)
- November 2010 (4)
- October 2010 (4)
- September 2010 (4)
- August 2010 (1)
- July 2010 (5)
- June 2010 (2)
- May 2010 (1)
- April 2010 (5)
- March 2010 (10)
- February 2010 (2)
- December 2009 (3)
- November 2009 (6)
- September 2009 (2)
- August 2009 (5)
- July 2009 (2)
- June 2009 (1)
- May 2009 (1)
- April 2009 (3)
- March 2009 (2)
- February 2009 (4)
- January 2009 (1)
- December 2008 (4)
- November 2008 (1)
- October 2008 (3)
- August 2008 (7)
- July 2008 (2)
- June 2008 (4)
- May 2008 (1)
- April 2008 (1)
- February 2008 (11)
- January 2008 (6)
- November 2007 (4)
