The Future Newspaper Plan

On August 29, 2008

 

Background

As you may have read, printed newspapers continue to see circulation and readership declines. The good news for newspapers is the audience is not completely lost. The growth of the Internet and digital reading has been positive for newspapers with [...]

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With the broadcast upfront finished, industry analysts could not have been further off from their early predictions about the upfront.  Early forecasts predicted a buyer’s market due to the uncertainties of the economy and the lingering effects of the writers’ strike.  However, when the dust settled, advertisers committed approximately $9.2 billion to primetime broadcast TV [...]

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These three brief videos provide a sampling of product integrations negotiated by Empower. 

1-800 CONTACTS in What Not to Wear
 

Red Robin in Top Chef

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New Media Touch Points

On August 20, 2008

Mobile and digital media innovations are changing the way consumers make everyday decisions and, of course, advertisers will find new ways to use these emerging technologies to reach tech-savvy buyers.  Here are a just a few examples . . .

Apple iPhone 3G Ups the Ante on Mobile
Once again, Apple has taken the [...]

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Members of the baby boom generation recall childhood days when the entire family gathered close together to watch one of three choices on television for the evening. This activity wasn’t so much about family closeness as having only one television set in the home.

Fast forward a few decades and huge changes have affected the [...]

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DTV Transition – 2/17/09

On August 20, 2008

At midnight on February 17, 2009, all full-powered TV broadcast stations in the U.S. will turn off their analog signal and begin broadcasting exclusively in digital format (DTV).  Congress, in the Deficit Reduction Act of 2005, mandated the conversion to DTV in order to use the TV analog frequencies for public safety communications and advanced [...]

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