Time to Sharpen Your Aim

On December 22, 2008

With the tightening of household budgets worldwide, it is more important than ever for advertisers to target their message as efficiently as possible. Wasted ad dollars will inevitably result from a failure to target your audience at the most opportune time or identify the best channel for your message.

To be effective, advertisers must peel [...]

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“We need a viral video and a blog – it will save us millions on advertising.”
“We need to send mommy bloggers a press release, so they will sell our product for us.”
“We know we want to create a Facebook page, but we haven’t figured out what to put on it yet.”

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Upside in a Down Economy

On December 22, 2008

Despite the fact that the economy is tanking, now is the time to take advantage of the soft media market.  Just like the broker on Wall Street who recognizes the opportunity to buy stocks at a discount when prices fall, advertisers need to seize the same chance to strengthen their company’s presence in the minds [...]

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Canoe Ventures

Many years ago when cable arrived on the scene, marketers were thrilled with cable’s promise to deliver programming that appealed to individual interests and was different than the broadcast networks.  The prospect of targeting consumers via cable’s niche audience appeal;  ESPN for the sports enthusiasts and MTV for folks with [...]

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