Mediapost
by Kirby Thornton and Michele Toller, Empower MediaMarkting Monday, March 9, 2009,

The 2008 fall television season was one of the most anticipated in recent memory. Would viewers tune into their favorite programs after enduring a long writers’ strike that resulted in a shortened 2007-2008 season for most shows, and [...]

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Is television dying?  Empower doesn’t think so and nor do local TV stations.  Station managers are embracing the challenge of loss of viewership to cable and turning it into an opportunity to deliver more targeted impressions to the advertiser.  While this may mean stations are rethinking their business model, they’ll be in [...]

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