The iPhone Delivers

On April 29, 2009

When it comes to mobile phones, not all are created equal.  The mobile ecosystem is divided into three categories: basic mobile phones, smartphones, and the iPhone. Although all of these handsets play an important role in our daily lives, iPhone users would say their phone changed their lives.  With the iPhone, we are seeing an [...]

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The New Power of Listening

On April 29, 2009

As marketers, we love to have power.  We like the power to create brands and products that have value for consumers.  We like the power to craft a message and place it in a targeted medium.

But what about the power that comes from listening?  Admittedly, it doesn’t sound very exciting.  Wouldn’t we all rather [...]

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Good Timing Rules in Bad Times

On April 29, 2009

For the last several years, securing the best TV ad rates has involved committing the bulk of the budget in advance to avoid the tumultuous scatter market.  The race for the best programming, rates and promotion opportunities has been one of the primary drivers in purchasing television media in bulk during the upfront.   Lengthy preparation [...]

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