Comments on: Five Easy Ways to Generate Word of Mouth http://www.empowermm.com/blog1/social-media/five-easy-ways-to-generate-word-of-mouth/ Empower's point of view on marketing, particularly media convergence, digital and word of mouth marketing. Thu, 15 Dec 2011 17:01:22 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Outsource Call Center http://www.empowermm.com/blog1/social-media/five-easy-ways-to-generate-word-of-mouth/#comment-72 Outsource Call Center Fri, 08 Oct 2010 02:56:39 +0000 http://blog.empowermm.com/?p=146#comment-72 Customers can be a brand's most powerful marketing force. That is the promise behind word of mouth marketing. Satisfied customer may help you promote your business through word-of-mouth. Customers can be a brand’s most powerful marketing force. That is the promise behind word of mouth marketing. Satisfied customer may help you promote your business through word-of-mouth.

]]> By: Michael E. Rubin, Empower MediaMarketing http://www.empowermm.com/blog1/social-media/five-easy-ways-to-generate-word-of-mouth/#comment-71 Michael E. Rubin, Empower MediaMarketing Thu, 23 Jul 2009 00:01:51 +0000 http://blog.empowermm.com/?p=146#comment-71 Thanks, Zane! That means a great deal coming from you. For those who may not be familiar with him, Zane Safrit is one of the most articulate voices out there when it comes to creating passionate employees and customers. I enthusiastically everyone to read his blog at http://zanesafrit.typepad.com. It was Zane who taught me early on about how front-line employees can become a company's best source of positive, amazing word of mouth. Before Tony Hsieh, there was Zane Safrit. Thanks, Zane! That means a great deal coming from you. For those who may not be familiar with him, Zane Safrit is one of the most articulate voices out there when it comes to creating passionate employees and customers. I enthusiastically everyone to read his blog at http://zanesafrit.typepad.com.

It was Zane who taught me early on about how front-line employees can become a company’s best source of positive, amazing word of mouth. Before Tony Hsieh, there was Zane Safrit.

]]> By: Zane Safrit http://www.empowermm.com/blog1/social-media/five-easy-ways-to-generate-word-of-mouth/#comment-70 Zane Safrit Wed, 22 Jul 2009 19:16:41 +0000 http://blog.empowermm.com/?p=146#comment-70 Great post, Michael! Without simplifying what's needed, these 5 things you list are the 5 simple things to do to generate, sustain, the most effective advertising for a brand: word-of-mouth from its customers. Keep telling the story. Great post, Michael! Without simplifying what’s needed, these 5 things you list are the 5 simple things to do to generate, sustain, the most effective advertising for a brand: word-of-mouth from its customers.

Keep telling the story.

]]> By: Michael E. Rubin, Empower MediaMarketing http://www.empowermm.com/blog1/social-media/five-easy-ways-to-generate-word-of-mouth/#comment-69 Michael E. Rubin, Empower MediaMarketing Tue, 21 Jul 2009 21:31:48 +0000 http://blog.empowermm.com/?p=146#comment-69 Hi Katie, Thanks for reading and commenting. You're totally right -- people do love to talk about the brands they hate. But dissent is not always a bad thing. Take consumer reviews as an example. Consumers understand that we live in an imperfect world and not every product/brand/service deserves a thumbs up. Research shows that people actually disbelieve perfect scores and question the authenticity of reviews if they are all positive. That means having a negative review actually improves the credibility of the word of mouth being generated. Great comment. I'm always willing to discuss this more, so feel free to email me at michael.rubin@empowermm.com. ...Michael Hi Katie,

Thanks for reading and commenting. You’re totally right — people do love to talk about the brands they hate. But dissent is not always a bad thing.

Take consumer reviews as an example. Consumers understand that we live in an imperfect world and not every product/brand/service deserves a thumbs up. Research shows that people actually disbelieve perfect scores and question the authenticity of reviews if they are all positive. That means having a negative review actually improves the credibility of the word of mouth being generated.

Great comment. I’m always willing to discuss this more, so feel free to email me at michael.rubin@empowermm.com.

…Michael

]]> By: Katie Martell http://www.empowermm.com/blog1/social-media/five-easy-ways-to-generate-word-of-mouth/#comment-68 Katie Martell Tue, 21 Jul 2009 20:57:54 +0000 http://blog.empowermm.com/?p=146#comment-68 Great post. Defines the strength of social marketing. Mind that it can work in reverse, people LOVE to talk about brands they HATE :) Great post. Defines the strength of social marketing. Mind that it can work in reverse, people LOVE to talk about brands they HATE :)

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