Challenged with weakening print circulation and readership across the country, many newspapers have taken a non-traditional approach to their business by exploring innovative ways to grow and reach new people. Newspapers have had success with this in two particular areas – Free Standing Inserts (FSIs) and online.

According to a 2009 study by ECI (Evaluation Criteria [...]

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Finding Fans with Social Media

On August 18, 2009

Companies investigating the benefits of social media should visit the Jeep Experience community as one notable example. This site is the result of Jeep facilitating conversations on a variety of social platforms. If Jeep Experience had been built during the dot com craze of the late ‘90’s, it would have cost twice as [...]

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As magazine publishers look for ways to reverse the trend of declining ad pages and dollars, advances in mobile technology are offering readers new ways to interact with print advertising and editorial content.

A Picture’s Worth 1,000 Words of Mobile Content
Using Snap technology, readers are now being invited [...]

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Race to Third Place

On August 10, 2009

In recent years, there has been a great deal of talk around the idea of a “Third Place” in our public/offline communities. First outlined nearly twenty years ago in the book The Great Good Place and later popularized by Starbucks CEO Howard Schultz, the concept is typically outlined like [...]

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The past few years have given rise to three major factors that have increased the impact of social networks: increasingly available Wi-Fi, smart mobile devices and the number of social network users. The combination of these three factors experiencing growth have made social networks more useful, ubiquitous and influential to consumers than ever.

More Useful
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