How Can I Help You? 2.0

On September 29, 2009

We’ve all seen them. Most of us have even been one—an angry customer. Marketers have been dealing with disgruntled customers for some time, and most have gotten pretty good at finding solutions for their unsatisfied customers. However, things have changed.

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As the dust from the 2009 upfront settles, one thing is clear – the impact from a 10 to 15 percent decrease in upfront spending will be felt in this year’s scatter.

This year as marketers watched their own business performance closely and assessed their media needs they were reluctant to commit their [...]

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