Looking Into the 2009 Holiday Crystal Ball

On November 20, 2009

The 2009 holiday shopping season started earlier than usual and is expected to be flat vs. the same period last year. 2008 holiday shopping saw a decline of 2.4%. If all goes as planned for 2009, Reuters reports that sales will be around $810 Billion. Consumers are still weary of the economy as the unemployment [...]

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Tuning In To New Radio Trends

On November 18, 2009

With the explosion of MP3 players, satellite radio and internet radio, it is understandable that marketers are leery of spending their advertising budgets against “traditional” terrestrial radio.  However, research shows that terrestrial radio is still a relevant and important option for marketers to consider.

Radio continues to be one of the best reach and frequency [...]

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More Men Invade Grocery Store Aisles

On November 18, 2009

The word “invade” may be a bit strong, but grocery stores are seeing a new type of consumer in their aisles. The proportion of male principal shoppers has significantly increased since 1996 by 21.6 percent.  As of 2009, men now account for 30.4 percent of all principal shoppers (i.e. the primary person who [...]

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Speak Culture, not just Spanish or English, to Reach Hispanics

On November 18, 2009

As the Hispanic market moves quickly from a niche segment to the mainstream, advertisers are using more ways to target the various Hispanic segments.  The question of what language to use when targeting Hispanics often arises.

While getting the language right is extremely important, merely talking to Hispanics in their language of preference is not [...]

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Marketing Mix Modeling: ROI Fortune Teller?

On November 18, 2009

In these challenging times, when every marketing expenditure must be justified, more advertisers are turning to Marketing Mix Modeling (MMM) to determine the effectiveness of their marketing plans. Empower MediaMarketing has worked with a number of clients and modeling companies over the years and helps clients through these projects.

MMM uses advanced statistical [...]

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Google Adds Admob – Making Big Bet For Mobile Display Ad Dollars

On November 12, 2009

On Monday, Google announced their acquisition of leading mobile advertising network, AdMob, for $750 million. Currently, industry bankers and execs estimate mobile ad networks are worth up to six times of annual revenues. Given that benchmark, AdMob should be worth $240 million based on an annual revenue projection of $40 million by industry insiders. If [...]

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