Magazines and Newspapers Moving from Printed Page to Pixels

On December 14, 2009

As consumer magazines continue to struggle with declining ad spending, publishers are finding new ways to bring content to readers across different devices so they can create a two way connection with readers. Some recent headlines showcase this evolution in devices that will be available to advertisers in 2010.

E-Readers Extend Functionality
2009 [...]

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Brand Messages Compete with 34GB of Information Every Day

On December 14, 2009

Despite digital’s seamless presence in my daily habits, Sunday includes a read of my local paper. It’s a bit of a ritual – one that research suggests will not be picked up by my children.

Regardless, one story in particular stood out: “Data deluge will reboot our brains.”

“Through emails, [...]

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Building Brand Buzz with Pop-Up Retail

On December 11, 2009

The holidays serve up an excellent opportunity for retailers and consumer brands to surprise and delight their customers with a temporary, unconventional surprise.

Consider pop-up retail. Retailers use pop-up concepts to reach new markets, reinforce their brand and test concepts more cost-effectively. These experiences also yield a large return in marketing buzz that usually [...]

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