http://www.empowermm.com/blog1/digital-marketing/magazines-and-newspapers-moving-from-printed-page-to-pixels/ Empower's point of view on marketing, particularly media convergence, digital and word of mouth marketing. Wed, 21 Mar 2012 19:53:02 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.empowermm.com/blog1/digital-marketing/magazines-and-newspapers-moving-from-printed-page-to-pixels/#comment-123 Courtney Ackerman Mon, 04 Jan 2010 14:47:33 +0000 http://blog.empowermm.com/?p=352#comment-123 There will still be a strong value in printed magazine copies as they give mass reach opportunity for advertisers to make meaningful connections with consumers. The early adopter/ tech savvy audience will have a greater interest in e-magazines, especially in 2010 with the Tablet launch. It will be interesting to see how this launch influences adoption, subscriptions and additional publishing ventures. There will still be a strong value in printed magazine copies as they give mass reach opportunity for advertisers to make meaningful connections with consumers. The early adopter/ tech savvy audience will have a greater interest in e-magazines, especially in 2010 with the Tablet launch. It will be interesting to see how this launch influences adoption, subscriptions and additional publishing ventures.

]]> http://www.empowermm.com/blog1/digital-marketing/magazines-and-newspapers-moving-from-printed-page-to-pixels/#comment-122 Tamia Wed, 30 Dec 2009 13:47:23 +0000 http://blog.empowermm.com/?p=352#comment-122 As a digital magazine publisher, this is extremely intriguing to me. While I love being able to publish a digital version of my magazine online for practically no cost, I often get the feeling that people don't think it's valuable enough to pay for unless they can hold it, touch it, and physically flip through the pages. I wonder if this perception will have any effect on the adoption of, and monetization opportunities for, e-magazines. As a digital magazine publisher, this is extremely intriguing to me. While I love being able to publish a digital version of my magazine online for practically no cost, I often get the feeling that people don’t think it’s valuable enough to pay for unless they can hold it, touch it, and physically flip through the pages.
I wonder if this perception will have any effect on the adoption of, and monetization opportunities for, e-magazines.

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