:: By Lynn Cortelezzi, Empower MediaMarketing Vice President of Local Broadcast Strategy

This year is predicted to usher in strong political advertising — much to television stations’ delight. The government has ensured this influx by lifting the spending limit on corporations and unions running support or attack ads.

One glimmer of light for an [...]

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With Super Bowl Sunday upon us, it’s interesting and appropriate to reminisce on this year’s NFL season.

It’s understood that no other TV event matches the size and attentiveness of the Super Bowl. In recent years, the annual NFL championship game has attracted more than 90 million viewers and last year’s Super Bowl between [...]

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