Upfront –Mapping the Storied, Frenzied National Media Buying Season

On March 29, 2010

:: By Michele Toller, Empower MediaMarketing National Broadcast Director

As a veteran in the media business the Upfront never fails to entertain me. Many brands and industry pundits grapple with the efficacy of the upfront. And on the surface, it seems antiquated; some describe it as chaotic. I have certainly received many blank stares as [...]

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Breathing Life Back into Business Magazines

On March 20, 2010

:: By Courtney Ackerman, Empower MediaMarketing Director of Print Media

Ad rates dropped an average of 30 percent in 2009 and 16 business magazines folded according to MediaFinder. However 2010 will see business publications reinvent and revitalize themselves to deliver value to their readers and advertisers in a 24-7 news cycle. A handful of [...]

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The “Digital Life” at South by Southwest

On March 18, 2010

Well, I had an absolute wonderful trip to Austin (with my colleague Mike Adams) for South by Southwest Interactive (SXSWi). Austin lives up to its motto of “keeping it weird”. While it’s weird and you see some things on the street you’d rather not see, I have a whole new appreciation for Austin and [...]

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Hispanic Consumer Outlook for 2010

On March 17, 2010

What should be top of mind for marketers when it comes to the Hispanic consumer? Empower’s Consumer Insights Team participated in a webinar from BIGResearch about the Hispanic consumer outlook for 2010.

Here are some key takeaways:

Hispanics are more optimistic about their spending, but less optimistic about jobs than the general market. Hispanics are less conservative [...]

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You Like Ellen…You Really Like Her!

On March 9, 2010

No doubt about it. Ellen DeGeneres is hot! Her daytime television talk show is up 15 percent this year and second in daytime ratings only behind daytime’s reigning champion, Oprah Winfrey. TV Guide Magazine reports Ellen’s Q Score, a measure of celebrity ‘likeability’ is even higher than Oprah’s. And as of her February 9th [...]

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Can Online Buzz Predict the Oscars?

On March 5, 2010

If online buzz from the week prior to the 82nd annual Academy Awards is any indication, the winners may have already been decided for best picture, best actor and best actress. A sample of data gathered by Empower MediaMarketing via our ChatterWatch(sm) service* indicates that Avatar is the favorite among social media fans to [...]

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