Magazines Go Multi-Platform

On July 21, 2010

Conde Nast’s recent news that it’s dusting off Gourmet and reinventing the shelved title as a mobile app is just one of many signs that print publishers are embracing digital as part of their offering and positioning themselves for a multi-platform future.  In fact, magazines are continually offering brands a variety of options for reaching [...]

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Will DSPs Change Online Ad Buying?

On July 21, 2010

At the recent iMedia Agency Summit in Austin, one theme buzzed louder than the rest.  Demand-Side Platforms, or DSPs, are a new online media buying method that is less than a year old.  It allows media buyers to choose from a large bucket of unsold, online display advertising impressions from across the Internet.  A DSP’s [...]

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Upfront Bounces Back From 2009

On July 21, 2010

What a difference a year makes.  Last year’s broadcast upfront was sluggish on all accounts; including pace, demand and pricing.  In stark comparison, this year’s market moved more briskly.  As the dust settles, we can draw some conclusions about how the 2010 upfront performed . . .

Overall demand estimates were up 17 percent and [...]

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“Social Influencer” Pilot Outperforms Search, Display Ads

On July 21, 2010


In a recent presentation at ad:tech San Francisco, I shared results from a client pilot project that Empower MediaMarketing conducted with Mederma®, a leading U.S. scar management brand, and ShareThis®, the world’s largest sharing network.

To help launch a new product on a limited budget, Empower tapped into an analytics tool called [...]

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Industry Trends and Issues From Measurement 5.0

On July 16, 2010

:: By Julie Pahutski Senior Vice President Consumer Insights

Good conferences allow you to compare and contrast your efforts against your peers and the industry — Measurement 5.0 was no different.

The Advertising Research Foundation’s Audience Measurement Symposium convened thought leaders from Google, Arbitron, Nielsen and even the U.S. Census Bureau to [...]

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