Defining Paid, Earned and Owned Media

On November 17, 2010


:: By Kevin Dugan, Social Marketing Director 

At a recent industry conference, I discussed integrating paid, owned, earned and, as a result, social media. Classifying media types by silos, buckets or Venn diagrams is no longer possible. Even AdAge refers to this classification as “whatever it is that [...]

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Marketers Getting QRazy Over QR Codes

On November 17, 2010

:: By Steven Cull, MyThum Interactive Account Executive

This year we’ve begun to see almost daily uses of QR codes integrated into traditional marketing campaigns. From sporting events, magazines and cereal boxes to beer packaging, clothing and TV shows, these black and white squares are intriguing consumers and driving engagement. QR codes are also inspiring [...]

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Cable TV Redefines Season Premiere & Advertiser Opportunities

On November 16, 2010

:: By Sara Sacks, Senior Local Broadcast Strategist

September brings consumers back from vacations, back to school, back to the real world – and back to enjoying new episodes of their favorite shows. Ratings soar and advertisers benefit from the increased viewership – a calculated hope. Advertisers pay a hefty price for this benefit.

Enter [...]

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Google TV's Search for Full-Episode Content

On November 4, 2010

::By Emily Ann Taylor, Empower Media Marketing Media Strategy Associate

Pick a side, we’re at war…a war for content!  The contenders:  the content providers (ABC, CBS & NBC) vs. the content “thief” (Google TV).  Google has launched an internet-enabled TV, called Google TV, which allows users to browse the internet, interact with apps, and [...]

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