Demystifying Shopper Marketing

On January 31, 2011


:: By Lynne Veil, Empower Media Marketing’s Chief Operating Officer

What is Shopper Marketing and why is it getting so much attention? Shopper Marketing is brand marketing in a retail environment. It’s understanding how a brand’s target consumers behave as shoppers, and then developing programs that deliver value to the consumer, retailer, [...]

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:: By Kevin Dugan, Empower MediaMarketing’s Director of Marketing

Media has always been organized into silos – until now. An increase in bandwidth and handheld devices gives consumers access to their favorite newspaper and TV content — without turning on a TV, visiting a newsstand or accessing their PC.

This is just one example of [...]

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:: By Tim Glover, Director of Digital Strategy, Empower MediaMarketing

Some brands may still not be convinced digital advertising can help them reach their business goals. To a degree, it’s understandable. If that brand has been getting results from its existing media mix, the marketing team may not see a need to improve campaign effectiveness [...]

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A solid communication strategy is, in its simplest form, a combination of marketing that talks “to” customers and talks “with” customers.

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25% of Americans use social media to discuss a TV show they’re watching. TV’s mass reach integrated with social media engagement can deliver a strong ROI.

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No Channels is armed with the video, infographic, Flickr Group and articles that underscore how digital technology is dissolving traditional media silos. And we also want to hear from you. http://nochannels.com

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