Demystifying Shopper Marketing

On January 31, 2011


:: By Lynne Veil, Empower Media Marketing’s Chief Operating Officer

What is Shopper Marketing and why is it getting so much attention? Shopper Marketing is brand marketing in a retail environment. It’s understanding how a brand’s target consumers behave as shoppers, and then developing programs that deliver value to the consumer, retailer, [...]

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New Empower Site Tracking Media Convergence Trends

On January 31, 2011

:: By Kevin Dugan, Empower MediaMarketing’s Director of Marketing

Media has always been organized into silos – until now. An increase in bandwidth and handheld devices gives consumers access to their favorite newspaper and TV content — without turning on a TV, visiting a newsstand or accessing their PC.

This is just one example of [...]

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Online Advertising — Proven Results for the Media Mix

On January 31, 2011

:: By Tim Glover, Director of Digital Strategy, Empower MediaMarketing

Some brands may still not be convinced digital advertising can help them reach their business goals. To a degree, it’s understandable. If that brand has been getting results from its existing media mix, the marketing team may not see a need to improve campaign effectiveness [...]

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Moving from Awareness to Engagement

On January 25, 2011

A solid communication strategy is, in its simplest form, a combination of marketing that talks “to” customers and talks “with” customers.

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2011goldenglobes

And the winner of the 2011 Golden Globes Is…

On January 15, 2011

25% of Americans use social media to discuss a TV show they’re watching. TV’s mass reach integrated with social media engagement can deliver a strong ROI.

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2011: The Year of Media Convergence

On January 3, 2011

No Channels is armed with the video, infographic, Flickr Group and articles that underscore how digital technology is dissolving traditional media silos. And we also want to hear from you. http://nochannels.com

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