HD Radio: Can You Hear Me Now?

On March 29, 2011

HD radio seemed like a no brainer….put a higher quality radio signal on a digital channel and broadcast it to the masses. The problem is that someone forgot to mention the amount of work and cost on the front end and the cost to consumers on the back end.

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Surprise & Delight: Remind Customers You're Paying Attention

On March 25, 2011

LinkedIn shows us a simple way to remind existing customers of their importance to a brand’s success.

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The End of an Era: The Oprah Show and a Reality Check

On March 25, 2011

As Oprah exits stage left from her long-standing TV show to focus her energies on OWN (Oprah Winfrey Network) will buyers and advertisers suffer from buyer’s remorse? Empower certainly thinks so.

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Establishing a Relationship with Consumers through Technology

On March 18, 2011

Marketers must court their consumers and make them feel truly special by listening to them and understanding their needs. Provide opportunities for the consumer to engage and generate content. Create a substantial relationship with each consumer instead of a mass blast of content from another channel in hopes that someone will be interested.

Ask yourself a question when it comes to your content. “After seeing my fan page, reading my tweets and visiting my website, is the consumer going to want to go out with me again?”

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TV & Everything Video Forum Identifies the Out of Home, “Place-Based TV” Opportunity

On March 16, 2011

The ANA TV & Everything Video forum focused on a number of topics from out of home TV, digital measurements, to future plans from the FCC. Despite the various differences between topics one similarity was clear; changes are ahead for advertising. Here are just a few of the topics discussed in the ANA TV & Everything Video Forum that could potentially change the advertising realm.

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Radio Industry Consolidation Continues with Bonneville and Citadel Acquisitions

On March 16, 2011

The Great Recession of 2008-2009 hit the radio industry hard and companies suffered decreased revenue and increased debt. As the economy recovers, some media companies are looking to cast a wider net, while others are ready to sellout completely.

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