By Kevin Dugan, Director of Marketing

Right now, I’m reading media futurist Douglas Rushkoff’s latest book: “Program or Be Programmed.” Normally I’d write a post on the book once I’m done reading it. But  I’m not sure I could do it justice in a single post. And Rushkoff does a better [...]

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By Alec Painter, Digital Search Strategist

In my career as a search engine marketer, I’ve seen the industry get turned upside down and right side up again. Google, in its attempts to improve search, has released a slew of seemingly unpredictable updates that have had search marketers in tears, and occasionally out [...]

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By Tim Glover, Digital Strategy Director

**A reminder of how fast the mobile space moves is this news from Google announced a day or two after we published this post. Clearly the retailers already supporting Google Wallet see the value of having innovations happen at the consumer level vs. requiring retailers to add [...]

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By Taylor Wiegert, Word of Mouth Marketing Strategist, Social Media Specialist

Early last year consumer behavior shifted as geosocial services like Foursquare, Facebook Places, Gowalla, Loopt, BriteKite, Yelp and others became a common app on GPS-enabled devices, like smartphones. The consumer’s ability to share their location with their social graphs has become common [...]

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By Michele Toller, Vice President of National Media

Just as consumers have a seemingly endless array of TV programming options, businesses also have a variety of ways to purchase these programs. Empower is here to help determine the best option – the one that reaches the target customer while helping the business reach communication and [...]

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In this week’s ‘Fact or Fiction’, our ongoing research debunking series, we discuss the avenues in which product recommendations are shared.

 

 

 

 

The Research: An eMarketer study showed the number of people using social networks as a way to share [...]

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