Google+ First Impressions

On June 29, 2011

Less than 48 hours of field testing Google+ and I’ve got more questions than answers. But here are my first thoughts.

DESIGN: The interface resembles a clean version of Facebook. And, while there’s more breathing room now, you can assume the extra space has been reserved for paid advertising. The home page makes sure you can easily [...]

Continue Reading

Many brands strive to increase the amount of people that “like” their Facebook page, making this one of their most important goals in social media. However, a recent eMarketer article shows a decline in engagement over time as the number of “likers” on a page increases. This can happen when businesses do not [...]

Continue Reading

We recently looked at the best-selling magazine covers, according to newsstand sales, and saw a few interesting traits. But before we share them with you, let’s look at the year’s top stories.

Many Stories Stand Out
Compared to 2008 or 2009, there wasn’t a behemoth story dominating newsstand (consider Barack Obama’s presidential election or [...]

Continue Reading

With Google’s latest update, the format of search text ads as we know them has evolved.

Searchers may see a dramatic change in the way that text ad headlines appear.  Now Google will start pulling the first description line and/or the display URL into the headline, in hopes of making text ads more relevant to [...]

Continue Reading

June finds more examples of media convergence. Here are just three:

Comcast to Offer Customers Skype Video Calls on Their TVs (NYT): If I told you five years ago that there’s a device capable of bringing you movies, games, apps, web access and video phone calls, you’d assume (correctly) it must [...]

Continue Reading

In the four years I have been working in this industry there has been one annoyance that never seems to go away.  For some reason, people continue to refer to our industry – Search Engine Marketing or Search Marketing – and a practice of our industry – Paid Search – [...]

Continue Reading