In October 2011, Hearst will launch HGTV Magazine. The publisher hopes to mirror the success of its Food Network Magazine. Food Network Magazine launched in late 2008 and has very quickly grown its rate base from 300,000 to 1.3 million. In fact, it’s the top selling epicurean title on newsstands and also [...]
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Quality consumer insights should drive your marketing efforts. This is a simple statement that’s not always so simple to achieve. Developing consumer insights requires a focused and sustained commitment to understand your ever-changing consumer. When done effectively it encompasses more than a single project, or a traditional focus group. Instead it represents an [...]
The Evolving Role of Search Marketing
Yesterday search marketing guru Rand Fishkin posted this article about how the role of search marketers has evolved over the past eight, and more specifically, three years, as search engines and search behavior has changed. He tracks the metamorphosis of the duties and tactical knowledge that fall [...]
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The first wave of feedback from Google+ users has been effusive. It has those without invites anxious for access. It also has marketers asking a very natural question. “When can I set up a page for my business?”
Ford’s Google+ Pole Position
The Ford Motor Company currently has a Google+ profile. They may [...]
As Empower MediaMarketing predicted, the Upfront waters were choppy, but its National Media Team weathered the storm successfully to purchase media across several national TV channels — at or below the marketplace. This activity contributes to the estimated $19 billion spent in the 2011 Upfront to surpass last year’s $18.4 billion.
Sales Bounce Back
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For businesses everywhere, regardless of their size of offering, one of the biggest interactive marketing trends this year has been gamification.
Gamification refers to the process of adding game mechanics to a web site. Examples of gamification include earning badges by checking in to a location on Foursquare. Or an industry news site like Mashable [...]
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