Since mid-May, Bing has used the “Friend Effect” to shorten the time between a users search and the time it takes to get friends’ opinions.  Bing has added three new components to their search engine results page (SERP): Trusted Friends, Collective IQ, and Conversational Search.

 

How Will It Affect Paid Search?

There [...]

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Once again, South By Southwest (SXSW) Interactive has been overwhelmed with panel proposals — more than 3,200 have been submitted. Only 500, or about 15 percent, of these proposals will be presented in March of 2012. Empower MediaMarketing has submitted three for your consideration on topics including gaming, word of mouth marketing and persuasion [...]

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New social search products from Google and Microsoft have the potential to tie our Facebook, Twitter and Google Profile data to search results and static web content. This means marketers’ valuable earned media — likes, tweets, mentions, retweets, posts and now +1’s — are much less likely to become a victim of [...]

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Don’t throw out the baby with the bath water is an old expression that, loosely translated, means don’t get rid of what’s good in an attempt to eliminate what’s bad.

I think that’s exactly what we’re doing in our rush to read the eulogy over the grave of traditional print. Because we [...]

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You see news stories every week about the Millennial generation consuming media every which way except traditional media channels.  Whether they’re watching TV on their laptops, surfing the web on their phones or downloading books to their tablets – the impression is that everything they consume is through an electronic device.

Back to School
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ComScore’s latest research** focuses on QR Codes, serving up the headline: ”14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011.”

Is that a lot? Well, It depends on whether your glass is half-empty or half-full perhaps. For context, I’ll note there are approximately 312 million people in the U.S., [...]

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