Are your consumer’s life logging? This consumer trend, discussed during Empower’s recent Connect11 event, acknowledges that technology has changed consumer behavior and evolved the private diary. An evolution that started with blogs has morphed as more and more consumers, Gen-Y in particular, are capturing and sharing seemingly every aspect of their life.
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Many of our clients ask Empower’s opinion on mobile and want to know how they can take advantage of mobile devices to drive their business. It’s reassuring to know clients are considering the seemingly ubiquitous presence of mobile in consumers’ lives.
The opportunity for clients is the same as the challenge — [...]
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NOTE: This is the second of two posts summarizing the various changes and news coming from Facebook last week. The first post is here.
Mark Zuckerberg took the stage at Facebook’s f8 Developer’s Conference last week to announce the next evolution of Facebook. Updated personal profiles, changes to Open Graph and integration of media platforms [...]
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Starting in the next few weeks, Google will begin taking landing pages into consideration for mobile PPC campaigns. Campaigns with mobile-optimized or mobile-friendly pages will be awarded a higher quality score. As a result, advertisers without mobile-optimized pages will likely pay more for their mobile traffic.
Why is Google [...]
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NOTE: This is the first of two posts summarizing the various changes and news coming from Facebook last week. The second post is here.
There’s no doubt that Facebook’s moving very quickly with new updates. Last week, Facebook launched several new features even before the main event, the Facebook f8 Developers Conference. The main [...]
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Stories have immense power over us. The good ones etch themselves in our memories, and we discover that the best can’t just be kept to ourselves. That is, after all, the power of a story. It’s told to one, spreads to others and ultimately becomes a story known [...]
