A September Ad Age article discussing advertisers’ concerns about the measurement of online advertising raised some interesting thoughts about our current tools and how they might be improved in the future.

This new effort has been coined “3MS”, short for “Making Measurement Make Sense” with the underlying objective of creating standards in how [...]

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In the prior post, I reviewed the results of a new study by Buddy Media offering a number of best practices for brands wanting to increase user engagement on Facebook.

Since one of the findings discussed last week was to keep posts short and simple, let’s dive right into to this week’s discussion of [...]

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Empower likes comparing apples to apples when measuring performance online. It’s a logical method that helps us make a decision.

Unfortunately, and as no surprise to marketers, apple AND orange scenarios exist in the advertising industry. There are more mixed metrics than similar metrics allowing a direct comparison. Regardless, paid search marketers continue to be asked [...]

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Current estimates suggest that by 2013 half of the U.S. population will have a Facebook account. And according to Citi Investment, Facebook now accounts for 16 percent of time spent online.

But despite its ubiquity among consumers, marketers are still finding the best approach to posting content to their brand pages. This is understandable as Facebook [...]

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Last month, Google announced the launch of Google Analytics Premium: an upgraded, paid version of their popular free web analytics tool.

With added support and features, and a flat annual fee instead of scaled pricing, Google Analytics Premium could disrupt the analytics market for the web’s highest trafficked websites.

A Focus on Service
Unlike [...]

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It’s rare that I have an opportunity to make direct connections between my current profession and my education. I have a degree in anthropology, focused on primate behavior and evolutionary biology. But when I saw a correlation between mobile technology and its impact on culture and even human evolution, the return on investment from my [...]

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