Geeking Out

I had written a couple of weeks ago about how freaking awesome it would be to have the ability to map out a social graph of the content that you share as a brand. At the time, I was thinking about tugging on the ears [...]

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A lot has been made of the ICAAN (Internet Corporation for Assigned Names and Numbers) new top level domains, commonly referred to as .brand domains. Below is a super quick guide for some key things to think about when wondering if this new offering [...]

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Consumer (Confidence) Is King

On December 28, 2011

Many of our clients’ business can be traced back to consumer confidence — regardless of whether or not consumer confidence is increasing or decreasing.

Earlier this year at Empower MediaMarketing’s annual client-only event, U.S. Bank’s Jim Russell recommended three indices to get a better handle on consumer confidence.

A Tale [...]

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Interstate travelers will rejoice thanks to the new app, RoadNinja. A mobile tool from Lamar Advertising, RoadNinja is a new FREE location-based app powered by Foursquare. The app lets subscribers know what gas, food, entertainment and lodging choices – to name just a few- are found at upcoming exits.

[...]

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Twitter began to roll out a design overhaul last week for many of its users, and everyone else will get it sometime within the next three weeks. The changes are quite possibly the most significant shift Twitter has undertaken since its launch nearly six years ago.

The changes span the Twitter platform, [...]

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Media Convergence in 2012

On December 19, 2011


As I debated creating a “super mega roundup” of 2011 roundups this morning, I realized I’d found three more examples of how media convergence continues to impact our industry, and the consumer.

Content When & Where Consumers Want It
In “The ubiquity imperative: Why content needs to be everywhere,” GigaOm [...]

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