In a recent MediaPost article – research has shown that the Top 50 Brands showing the fastest growth in customer relationships and financial value all had a core mission statement of improving people’s lives.

Starbuck’s, Zappos and IBM were among the companies with higher goals than just selling products: bring people together, make [...]

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 The Next Big Thing
 In our ever-changing world of media and technology, every week brings another headline detailing the “next big thing.”  But Nearfield Communication (NFC) technology  seems to be sticking around and making an impact in the Out of Home (OOH) advertising industry.  It may actually [...]

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While Google announced recently a few of its projects will be shut down, it also introduced some new projects for search engine marketers to consider. It’s latest program is called Dynamic Search Ads.

Cut Clutter, Increase Conversions
This new program cuts through the clutter and eliminates the need for keywords in [...]

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The integration of social media posts into search engine results is a natural progression for enhancing search engine relevance and utility. We’re already seeing attempts at social search from Google and Bing as they pull Twitter and Facebook postings respectively into their results.

Google “Search Plus Your World”
In 2011, Google [...]

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Volkswagen’s Barkside is a fun teaser promoting the brands’ involvement in the Super Bowl — as an advertiser. It continues to tap into the Star Wars phenomena and mashes it up with a costumed pet meme to come up with this fun, minute-long teaser ad.

An Ad Promoting…Another Ad?
Super Bowl ads [...]

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Mobile, social, and dynamic information platforms are saturating media spaces, including digital outdoor boards.

After a lull in growth during the recession, Out-of-Home (OOH) vendors nationwide are quickly converting static bulletins or building new structures to keep up with the pace of their competitors and client demand. Even states that have historically [...]

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