The purchase funnel is dead.
Many marketers have suspected it for some time now. And there have even been a few attempts to make it official. At Empower MediaMarketing, we have officially moved on.
Why is this historically standard model for displaying how marketing efforts impact consumer purchase behavior no longer accurate? We see two main [...]
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The marriage of Search Engine Marketing (SEM) and display advertising is a proven winner. Savvy advertisers are taking full advantage of this union to improve key performance indicators (KPIs) online.
It’s well documented that SEM clickthrough rates are lifted when combined with display, additionally, time to convert is also shortened. Some studies [...]
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