My colleague Alec Painter and I attended South by Southwest Interactive (SXSWi) on behalf of Empower MediaMarketing to learn about the latest and what’s next in the digital realm. But the buzz began well before we landed in Austin.

The  Continue Reading

The Interest In Pinterest

On March 15, 2012

The interest in Pinterest has decreased into a steady roar after seemingly exploding into social media circles a few months ago. My personal interest in the shiniest new social media craze applies directly to my home life.

I live in a house of women.  Precisely, I live in a house with my [...]

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The Empower Group
 is attending South By Southwest (SXSW) Interactive as well as Music this year. In addition to soaking up the content, and the warmer weather, they’ll be checking in with Cincinnati’s contingent of the StartupBus project. Disclaimer: Empower MediaMarketing client, U.S. Bank, sponsored the Cincinnati StartupBus.

A Road Trip [...]

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Procter & Gamble’s well-publicized epiphany shows they’ve finally come to grips with their excessive ad spending.

This is also a signal to the rest of the industry.

Clearly a few seconds of attention from a consumer is simply not enough to earn their favor, much less their loyalty.

Consumers are faced with about [...]

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The kids cable network Nickelodeon is launching NickMom, a primetime programming block targeted to adults (and more specifically Moms), in fourth quarter 2012.

Making Moms Laugh
The addition of NickMom to Nick Jr. programming, will offer a distinct, Mom-focused destination with comedy and entertainment shows.,  which currently appears as a [...]

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P&G is hosting an event to “showcase ideas from some of the most well-known and respected digital thought leaders and share a few ideas of (their) own at Signal P&G on March 8 at P&G’s Cincinnati HQ.”

Digital’s Connecting Brands with Consumers
There will be a mix of case studies and [...]

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