When I saw Mary Meeker present at Conversational Marketing Summit, it was a race between my hands and my keyboard as to which one would fail first. The keyboard won as she moved through her Internet trends presentation with the substance of an academic and the speed of an auctioneer.
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When is Google going to stop wrecking our lives? Panda. Penguin. Freshness. Search Plus Your World. Schema. The landscape for webmasters (do we still even use that word?) is changing so rapidly that many marketers are feeling helpless. The traditional search engine optimization (SEO) tactics are now either null or noxious, leaving [...]
“Half of my advertising is wasted…but I don’t know which half.”
The above, timeless quote is commonly credited to John Wanamaker, a retail merchant who today is hailed as one of retail’s founding fathers. It doesn’t matter who said it, but it does matter if marketers today are saying [...]
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As advertisers gear up for the television industry’s biggest event of the year, the TV Upfront, Empower’s National Media Team is ready. We’ve scanned the landscape and have spotted a few trends, proving each year that the Upfront is as different each year as it is similar.
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Clients no longer define projects by their deliverables. More than ever, results matter and agencies must adapt to new levels of accountability and scrutiny. Projects like a mobile web site must deliver against usage forecasts and revenue targets while fulfilling its role as a conduit to connect consumers with the brand. Call [...]
The following excerpt is from The Content Marketing Institute’s blog. It’s a guest post written by David Germano, Vice President, Content Marketing, outlining a different approach to owned media that brands should consider to truly see a sustainable owned media impact.
Fast, dramatic changes in the digital space have given brand [...]
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