Those of us who went to school in the United States inevitably ended up reading The Road Not Taken by Robert Frost and the famous opening line “Two roads diverged in a yellow wood”. For those familiar with the poem, you might be wondering what it has to do with the recent updates [...]
Continue Reading →Shelter Magazines Get Luxury Lift, Defying Industry Trends
As part of our focus across all online and offline media channels, Lucy Schmidt, Empower’s director of print media, recently prepared an update on shelter magzines for our home product clients.
Ad pages in the shelter category are up 25 percent in the first quarter of 2012 compared to a year [...]
Continue Reading →Connect with your Consumers at the Movies
While the first official day of summer is upon us, the summer movie season began back in May with the release of the mega-blockbuster the Avengers, to which I eagerly took my two boys.
We all thoroughly enjoyed the movie; with my children laughing embarrassingly loud when Hulk declared Loki to be a “puny [...]
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