The following excerpt is from The Content Marketing Institute’s blog. It’s a guest post written by David Germano, Vice President, Content Marketing, outlining a different approach to owned media that brands should consider to truly see a sustainable owned media impact.
Fast, dramatic changes in the digital space have given brand [...]
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The Signal P&G event brought together brands we see in the news almost daily — from Twitter and Facebook to Coca-Cola and more. But the brands on Procter & Gamble’s dais getting less media attention, or perhaps less positive media attention, were the most interesting that day. The update on Amazon in [...]
The interest in Pinterest has decreased into a steady roar after seemingly exploding into social media circles a few months ago. My personal interest in the shiniest new social media craze applies directly to my home life.
I live in a house of women. Precisely, I live in a house with my [...]
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P&G is hosting an event to “showcase ideas from some of the most well-known and respected digital thought leaders and share a few ideas of (their) own at Signal P&G on March 8 at P&G’s Cincinnati HQ.”
Digital’s Connecting Brands with Consumers
There will be a mix of case studies and [...]
Tablets and e-readers have forever changed the way many people consume magazines. We continually read in the trades and hear from publishers about the strengths of the digital edition, but media agencies never seem to see the results. Fortunately the wait for ad effectiveness results may be ending.
At the beginning of [...]
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While Google announced recently a few of its projects will be shut down, it also introduced some new projects for search engine marketers to consider. It’s latest program is called Dynamic Search Ads.
Cut Clutter, Increase Conversions
This new program cuts through the clutter and eliminates the need for keywords in [...]
