While Google announced recently a few of its projects will be shut down, it also introduced some new projects for search engine marketers to consider. It’s latest program is called Dynamic Search Ads.
Cut Clutter, Increase Conversions
This new program cuts through the clutter and eliminates the need for keywords in [...]
Geeking Out
I had written a couple of weeks ago about how freaking awesome it would be to have the ability to map out a social graph of the content that you share as a brand. At the time, I was thinking about tugging on the ears [...]
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A lot has been made of the ICAAN (Internet Corporation for Assigned Names and Numbers) new top level domains, commonly referred to as .brand domains. Below is a super quick guide for some key things to think about when wondering if this new offering [...]
10 Ways Agencies & Media Are Changing View more presentations from Empower MediaMarketing
Empower CEO Jim Price joined a variety of entrepreneurs, academics, venture capitalists and area leaders to discuss innovation.
“All About Innovation” was sponsored by Enquirer Media and [...]
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In Ad Age’s recent “Kids’ nets face the mystery of missing children”, Brian Steinberg poses some questions that giants like Nielsen and Nickelodeon are asking about the drop in viewership of their coveted 2 to 11 year-old audience.
Viacom’s executives called the more than 20 percent drop as an ‘inexplicable [...]
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