As I debated creating a “super mega roundup” of 2011 roundups this morning, I realized I’d found three more examples of how media convergence continues to impact our industry, and the consumer.
Content When & Where Consumers Want It
In “The ubiquity imperative: Why content needs to be everywhere,” GigaOm [...]
10 Ways Agencies & Media Are Changing View more presentations from Empower MediaMarketing
Empower CEO Jim Price joined a variety of entrepreneurs, academics, venture capitalists and area leaders to discuss innovation.
“All About Innovation” was sponsored by Enquirer Media and [...]
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Media channels continue to provide examples of the well-established media convergence trend. The integration of network programming, consumer electronics and mobile devices as well as social platforms is changing how consumers watch television.
Shift to Multiple Screens
While TV remains one of the most popular digital entertainment platforms, computers, tablets [...]
A September Ad Age article discussing advertisers’ concerns about the measurement of online advertising raised some interesting thoughts about our current tools and how they might be improved in the future.
This new effort has been coined “3MS”, short for “Making Measurement Make Sense” with the underlying objective of creating standards in how [...]
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It’s rare that I have an opportunity to make direct connections between my current profession and my education. I have a degree in anthropology, focused on primate behavior and evolutionary biology. But when I saw a correlation between mobile technology and its impact on culture and even human evolution, the return on investment from my [...]
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