As advertisers gear up for the television industry’s biggest event of the year, the TV Upfront, Empower’s National Media Team is ready. We’ve scanned the landscape and have spotted a few trends, proving each year that the Upfront is as different each year as it is similar.
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Clients no longer define projects by their deliverables. More than ever, results matter and agencies must adapt to new levels of accountability and scrutiny. Projects like a mobile web site must deliver against usage forecasts and revenue targets while fulfilling its role as a conduit to connect consumers with the brand. Call [...]
The following excerpt is from The Content Marketing Institute’s blog. It’s a guest post written by David Germano, Vice President, Content Marketing, outlining a different approach to owned media that brands should consider to truly see a sustainable owned media impact.
Fast, dramatic changes in the digital space have given brand [...]
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The Signal P&G event brought together brands we see in the news almost daily — from Twitter and Facebook to Coca-Cola and more. But the brands on Procter & Gamble’s dais getting less media attention, or perhaps less positive media attention, were the most interesting that day. The update on Amazon in [...]
With 1 million downloads made in the first 24 hours of its release, Instagram’s long-awaited Android app has clearly been well-received.
The Android release was a bit of a tidal wave as you can only access the platform via its mobile app or using your Instagram login to use web-based [...]
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While tracking the convergence of media technology, Empower MediaMarketing has noticed an influx of new business models, ideas and opportunities. This “new entrepreneurism” is something in which Empower is investing time and resources.
In addition to our work with classes and projects for several university programs, we’re proud to be a part [...]
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