Procter & Gamble’s well-publicized epiphany shows they’ve finally come to grips with their excessive ad spending.
This is also a signal to the rest of the industry.
Clearly a few seconds of attention from a consumer is simply not enough to earn their favor, much less their loyalty.
Consumers are faced with about [...]
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P&G is hosting an event to “showcase ideas from some of the most well-known and respected digital thought leaders and share a few ideas of (their) own at Signal P&G on March 8 at P&G’s Cincinnati HQ.”
Digital’s Connecting Brands with Consumers
There will be a mix of case studies and [...]
The Evolving Media Mix
Over the past year or so I have seen a lot of discussion about the media mix and the changing nature of investments made in paid, earned and owned media. As marketers and advertisers, it is important for us to understand these changing tides and the unique value that [...]
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As I debated creating a “super mega roundup” of 2011 roundups this morning, I realized I’d found three more examples of how media convergence continues to impact our industry, and the consumer.
Content When & Where Consumers Want It
In “The ubiquity imperative: Why content needs to be everywhere,” GigaOm [...]
10 Ways Agencies & Media Are Changing View more presentations from Empower MediaMarketing
Empower CEO Jim Price joined a variety of entrepreneurs, academics, venture capitalists and area leaders to discuss innovation.
“All About Innovation” was sponsored by Enquirer Media and [...]
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