Clients no longer define projects by their deliverables. More than ever, results matter and agencies must adapt to new levels of accountability and scrutiny. Projects like a mobile web site must deliver against usage forecasts and revenue targets while fulfilling its role as a conduit to connect consumers with the brand. Call [...]
While tracking the convergence of media technology, Empower MediaMarketing has noticed an influx of new business models, ideas and opportunities. This “new entrepreneurism” is something in which Empower is investing time and resources.
In addition to our work with classes and projects for several university programs, we’re proud to be a part [...]
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The Empower Group is attending South By Southwest (SXSW) Interactive as well as Music this year. In addition to soaking up the content, and the warmer weather, they’ll be checking in with Cincinnati’s contingent of the StartupBus project. Disclaimer: Empower MediaMarketing client, U.S. Bank, sponsored the Cincinnati StartupBus.
A Road Trip [...]
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Procter & Gamble’s well-publicized epiphany shows they’ve finally come to grips with their excessive ad spending.
This is also a signal to the rest of the industry.
Clearly a few seconds of attention from a consumer is simply not enough to earn their favor, much less their loyalty.
Consumers are faced with about [...]
Continue Reading →The Evolving Media Mix
Over the past year or so I have seen a lot of discussion about the media mix and the changing nature of investments made in paid, earned and owned media. As marketers and advertisers, it is important for us to understand these changing tides and the unique value that [...]
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In a recent MediaPost article – research has shown that the Top 50 Brands showing the fastest growth in customer relationships and financial value all had a core mission statement of improving people’s lives.
Starbuck’s, Zappos and IBM were among the companies with higher goals than just selling products: bring people together, make [...]
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