In a recent MediaPost article – research has shown that the Top 50 Brands showing the fastest growth in customer relationships and financial value all had a core mission statement of improving people’s lives.
Starbuck’s, Zappos and IBM were among the companies with higher goals than just selling products: bring people together, make [...]
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Many of our clients’ business can be traced back to consumer confidence — regardless of whether or not consumer confidence is increasing or decreasing.
Earlier this year at Empower MediaMarketing’s annual client-only event, U.S. Bank’s Jim Russell recommended three indices to get a better handle on consumer confidence.
A Tale [...]
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Family Meal Decisions Factor In Cost, Nutrition and Convenience
Is it cheaper to eat out than to cook at home? According to the Bureau of Labor Statistics, grocery prices have increased 5.4 percent during the last twelve months — more than double the total gain in menu prices during the same period.
Consumer [...]
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As 2011 winds to a close, Empower is speaking this week on gamification and encouraging the industry to vote for us in the 2011 iMedia Agency Awards.
Chiquita Gets Its Game On
We’re honored to be on the dais at the Word of Mouth Marketing Association’s annual Summit with [...]
The analogy of liquid barbiturates and digital technology is simple. Email, like a good glass of IPA, makes it easier to express our point of view, or it allows us to be less measured in what we say and how we say it.
Most anyone in the marketing industry has probably been at [...]
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25% of Americans use social media to discuss a TV show they’re watching. TV’s mass reach integrated with social media engagement can deliver a strong ROI.
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