Tablets and e-readers have forever changed the way many people consume magazines. We continually read in the trades and hear from publishers about the strengths of the digital edition, but media agencies never seem to see the results. Fortunately the wait for ad effectiveness results may be ending.
At the beginning of [...]
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In October 2011, Hearst will launch HGTV Magazine. The publisher hopes to mirror the success of its Food Network Magazine. Food Network Magazine launched in late 2008 and has very quickly grown its rate base from 300,000 to 1.3 million. In fact, it’s the top selling epicurean title on newsstands and also [...]
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We recently looked at the best-selling magazine covers, according to newsstand sales, and saw a few interesting traits. But before we share them with you, let’s look at the year’s top stories.
Many Stories Stand Out
Compared to 2008 or 2009, there wasn’t a behemoth story dominating newsstand (consider Barack Obama’s presidential election or [...]
