Hearst to Launch HGTV Magazine
In October 2011, Hearst will launch HGTV Magazine. The publisher hopes to mirror the success of its Food Network Magazine. Food Network Magazine launched in late 2008 and has very quickly grown its rate base from 300,000 to 1.3 million. In fact, it’s the top selling epicurean title on newsstands and also [...]
Continue Reading →Reading Into The Best Magazine Covers of 2010
We recently looked at the best-selling magazine covers, according to newsstand sales, and saw a few interesting traits. But before we share them with you, let’s look at the year’s top stories.
Many Stories Stand Out
Compared to 2008 or 2009, there wasn’t a behemoth story dominating newsstand (consider Barack Obama’s presidential election or [...]
2011: The Year of Media Convergence
No Channels is armed with the video, infographic, Flickr Group and articles that underscore how digital technology is dissolving traditional media silos. And we also want to hear from you. http://nochannels.com
Continue Reading →Shifting from Audience to Community via iPad and Social Media
:: By Kevin Dugan, Social Marketing Director
A few recent news articles continue to show how magazines have tapped into digital as a natural brand extension designed to engage readers in a new way.
AdAge holds the entire magazine industry up as an example of iPad early adopters in the article “Unlike [...]
Continue Reading →Magazines Go Multi-Platform
Conde Nast’s recent news that it’s dusting off Gourmet and reinventing the shelved title as a mobile app is just one of many signs that print publishers are embracing digital as part of their offering and positioning themselves for a multi-platform future. In fact, magazines are continually offering brands a variety of options for reaching [...]
Continue Reading →iPad’s Early Implications for Marketers
:: By Courtney Ackerman, Print Media Director and Tim Glover, Digital Media Director
With more than 3 million iPads sold in less than three months, there are nearly 3 million different opinions around the tablet device – and seemingly just as many questions facing brands considering how the iPad impacts marketing [...]
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