iPad’s Early Implications for Marketers

On June 25, 2010

:: By Courtney Ackerman, Print Media Director and Tim Glover, Digital Media Director

With more than 3 million iPads sold in less than three months, there are nearly 3 million different opinions around the tablet device – and seemingly just as many questions facing brands considering how the iPad impacts marketing [...]

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Print Media Hoping iPad Brings More Eyeballs

On April 26, 2010

Just as early adopters were lining up to get their hands on the first iPads earlier this month, publishers and advertisers were also lining up to get in on the excitement by launching first issues on the new device.  Even though it’s going to be a long road of adoption with this 1.5 lb wonder, [...]

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Breathing Life Back into Business Magazines

On March 20, 2010

:: By Courtney Ackerman, Empower MediaMarketing Director of Print Media

Ad rates dropped an average of 30 percent in 2009 and 16 business magazines folded according to MediaFinder. However 2010 will see business publications reinvent and revitalize themselves to deliver value to their readers and advertisers in a 24-7 news cycle. A handful of [...]

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Magazines and Newspapers Moving from Printed Page to Pixels

On December 14, 2009

As consumer magazines continue to struggle with declining ad spending, publishers are finding new ways to bring content to readers across different devices so they can create a two way connection with readers. Some recent headlines showcase this evolution in devices that will be available to advertisers in 2010.

E-Readers Extend Functionality
2009 [...]

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Interactive Now a “Snap” for Magazines

On August 18, 2009

As magazine publishers look for ways to reverse the trend of declining ad pages and dollars, advances in mobile technology are offering readers new ways to interact with print advertising and editorial content.

A Picture’s Worth 1,000 Words of Mobile Content
Using Snap technology, readers are now being invited [...]

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Interactive Ads Not Just On the Web

On June 11, 2008

Pick up a magazine and you’ll soon see that the web has a new rival in the bid for “interactive” advertising dollars.  New “interactive” print ads are fighting for reader’s attention with smell, touch and sound.  One of the driving forces for this phenomenon is that technology is making it less expensive to put unusual [...]

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