My colleagues will tell you I’ve got an Instagram addiction. While I’m not sure about that, the social photo-sharing platform has a loyal following.
Instagram has shown me some great examples of brands testing and learning the concept of No Channels.
Brand Power
Of the 35 or more brands I [...]
10 Ways Agencies & Media Are Changing View more presentations from Empower MediaMarketing
Empower CEO Jim Price joined a variety of entrepreneurs, academics, venture capitalists and area leaders to discuss innovation.
“All About Innovation” was sponsored by Enquirer Media and [...]
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Every year trends sweep the nation that offers us, as consumers, the chance to experience something new.
The trend eventually fades or becomes engrained in our daily life. All of these experiences impact our perceptions and consequent actions.
The Experience Comes to You
A few years ago, food trucks [...]
It’s rare that I have an opportunity to make direct connections between my current profession and my education. I have a degree in anthropology, focused on primate behavior and evolutionary biology. But when I saw a correlation between mobile technology and its impact on culture and even human evolution, the return on investment from my [...]
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Here are a few things to consider as brands insert mobile into their holiday shopping season.
• Record Sales: 2011 is likely to be the biggest year on record for mobile commerce, despite the lagging economy.
• Mobile ZMOT: Conversely, marketers who are not leveraging the mobile device as a part of [...]
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Many of our clients ask Empower’s opinion on mobile and want to know how they can take advantage of mobile devices to drive their business. It’s reassuring to know clients are considering the seemingly ubiquitous presence of mobile in consumers’ lives.
The opportunity for clients is the same as the challenge — [...]
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