Agencies Help Start-Ups, Find New Ideas, at The Brandery
While tracking the convergence of media technology, Empower MediaMarketing has noticed an influx of new business models, ideas and opportunities. This “new entrepreneurism” is something in which Empower is investing time and resources.
In addition to our work with classes and projects for several university programs, we’re proud to be a part [...]
Continue Reading →Social Discovery Trend Comes to Geolocation Apps
My colleague Alec Painter and I attended South by Southwest Interactive (SXSWi) on behalf of Empower MediaMarketing to learn about the latest and what’s next in the digital realm. But the buzz began well before we landed in Austin.
StartupBus Entreprenuers Inspire Marketers En Route To #SXSWi
The Empower Group is attending South By Southwest (SXSW) Interactive as well as Music this year. In addition to soaking up the content, and the warmer weather, they’ll be checking in with Cincinnati’s contingent of the StartupBus project. Disclaimer: Empower MediaMarketing client, U.S. Bank, sponsored the Cincinnati StartupBus.
A Road Trip [...]
Continue Reading →(RED) Knows No Channels
My colleagues will tell you I’ve got an Instagram addiction. While I’m not sure about that, the social photo-sharing platform has a loyal following.
Instagram has shown me some great examples of brands testing and learning the concept of No Channels.
Brand Power
Of the 35 or more brands I [...]
10 Ways Agencies & Media are Changing & Innovating
10 Ways Agencies & Media Are Changing View more presentations from Empower MediaMarketing
Empower CEO Jim Price joined a variety of entrepreneurs, academics, venture capitalists and area leaders to discuss innovation.
“All About Innovation” was sponsored by Enquirer Media and [...]
Continue Reading →Food Trucks Show Brands How to Take Products to the People
Every year trends sweep the nation that offers us, as consumers, the chance to experience something new.
The trend eventually fades or becomes engrained in our daily life. All of these experiences impact our perceptions and consequent actions.
The Experience Comes to You
A few years ago, food trucks [...]
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