It’s rare that I have an opportunity to make direct connections between my current profession and my education. I have a degree in anthropology, focused on primate behavior and evolutionary biology. But when I saw a correlation between mobile technology and its impact on culture and even human evolution, the return on investment from my [...]
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Here are a few things to consider as brands insert mobile into their holiday shopping season.
• Record Sales: 2011 is likely to be the biggest year on record for mobile commerce, despite the lagging economy.
• Mobile ZMOT: Conversely, marketers who are not leveraging the mobile device as a part of [...]
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Many of our clients ask Empower’s opinion on mobile and want to know how they can take advantage of mobile devices to drive their business. It’s reassuring to know clients are considering the seemingly ubiquitous presence of mobile in consumers’ lives.
The opportunity for clients is the same as the challenge — [...]
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ComScore’s latest research** focuses on QR Codes, serving up the headline: ”14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011.”
Is that a lot? Well, It depends on whether your glass is half-empty or half-full perhaps. For context, I’ll note there are approximately 312 million people in the U.S., [...]
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Less than 48 hours of field testing Google+ and I’ve got more questions than answers. But here are my first thoughts.
DESIGN: The interface resembles a clean version of Facebook. And, while there’s more breathing room now, you can assume the extra space has been reserved for paid advertising. The home page makes sure you can easily [...]
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In December 2010, I installed Instagram on my phone.
Six months and more than 215 photos later, I now enjoy using my mobile phone to take pictures as much as I enjoy using my digital camera. And in doing so I join more than five million users of a photo app [...]
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