Print Media — Still Kickin’
Don’t throw out the baby with the bath water is an old expression that, loosely translated, means don’t get rid of what’s good in an attempt to eliminate what’s bad.
I think that’s exactly what we’re doing in our rush to read the eulogy over the grave of traditional print. Because we [...]
Continue Reading →Reaching Millenials — With Print Media?
You see news stories every week about the Millennial generation consuming media every which way except traditional media channels. Whether they’re watching TV on their laptops, surfing the web on their phones or downloading books to their tablets – the impression is that everything they consume is through an electronic device.
Back to School
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Global Media Looking to Get Hyperlocal
To combat readership decline, several large media outlets, including AOL, Gannett and Tribune, are hoping to reap big rewards focusing on local community news.
Continue Reading →2011: The Year of Media Convergence
No Channels is armed with the video, infographic, Flickr Group and articles that underscore how digital technology is dissolving traditional media silos. And we also want to hear from you. http://nochannels.com
Continue Reading →Print Media Hoping iPad Brings More Eyeballs
Just as early adopters were lining up to get their hands on the first iPads earlier this month, publishers and advertisers were also lining up to get in on the excitement by launching first issues on the new device. Even though it’s going to be a long road of adoption with this 1.5 lb wonder, [...]
Continue Reading →Magazines and Newspapers Moving from Printed Page to Pixels
As consumer magazines continue to struggle with declining ad spending, publishers are finding new ways to bring content to readers across different devices so they can create a two way connection with readers. Some recent headlines showcase this evolution in devices that will be available to advertisers in 2010.
E-Readers Extend Functionality
2009 [...]
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