Tidy Cat’s new outdoor campaign trying to generate social media activity around the fact that #lifestinks had a hiccup last week here in Cincinnati.
A billboard in the Over-the-Rhine neighborhood of Cincinnati read “You’re so over Over-the-Rhine” followed by their signature #life stinks hashtag. Needless to say the residents of Over-the Rhine did [...]
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The Next Big Thing
In our ever-changing world of media and technology, every week brings another headline detailing the “next big thing.” But Nearfield Communication (NFC) technology seems to be sticking around and making an impact in the Out of Home (OOH) advertising industry. It may actually [...]
Mobile, social, and dynamic information platforms are saturating media spaces, including digital outdoor boards.
After a lull in growth during the recession, Out-of-Home (OOH) vendors nationwide are quickly converting static bulletins or building new structures to keep up with the pace of their competitors and client demand. Even states that have historically [...]
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Interstate travelers will rejoice thanks to the new app, RoadNinja. A mobile tool from Lamar Advertising, RoadNinja is a new FREE location-based app powered by Foursquare. The app lets subscribers know what gas, food, entertainment and lodging choices – to name just a few- are found at upcoming exits.
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Every year trends sweep the nation that offers us, as consumers, the chance to experience something new.
The trend eventually fades or becomes engrained in our daily life. All of these experiences impact our perceptions and consequent actions.
The Experience Comes to You
A few years ago, food trucks [...]
As 2011 winds to a close, Empower is speaking this week on gamification and encouraging the industry to vote for us in the 2011 iMedia Agency Awards.
Chiquita Gets Its Game On
We’re honored to be on the dais at the Word of Mouth Marketing Association’s annual Summit with [...]
