MyHeroZero

QR Codes: Marketing Hero or Zero?

On August 12, 2011

ComScore’s latest research** focuses on QR Codes, serving up the headline: ”14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011.”

Is that a lot? Well, It depends on whether your glass is half-empty or half-full perhaps. For context, I’ll note there are approximately 312 million people in the U.S., [...]

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TV & Everything Video Forum Identifies the Out of Home, “Place-Based TV” Opportunity

On March 16, 2011

The ANA TV & Everything Video forum focused on a number of topics from out of home TV, digital measurements, to future plans from the FCC. Despite the various differences between topics one similarity was clear; changes are ahead for advertising. Here are just a few of the topics discussed in the ANA TV & Everything Video Forum that could potentially change the advertising realm.

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Demystifying Shopper Marketing

On January 31, 2011


:: By Lynne Veil, Empower Media Marketing’s Chief Operating Officer

What is Shopper Marketing and why is it getting so much attention? Shopper Marketing is brand marketing in a retail environment. It’s understanding how a brand’s target consumers behave as shoppers, and then developing programs that deliver value to the consumer, retailer, [...]

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2011: The Year of Media Convergence

On January 3, 2011

No Channels is armed with the video, infographic, Flickr Group and articles that underscore how digital technology is dissolving traditional media silos. And we also want to hear from you. http://nochannels.com

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billboard_bluriness

Billboard Math You Can Count On

On April 26, 2010

Ask any Out Of Home (OOH) media planner how to calculate the target impressions of an outdoor campaign and you’ll get a squinty smirk.  That’s because every planner has different ways of discounting the Traffic Audit Bureau’s (TAB’s) circulation numbers.  OOH planners have been making adjustments to Daily Estimated Circulations (DECs) for decades.  We look [...]

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Building Brand Buzz with Pop-Up Retail

On December 11, 2009

The holidays serve up an excellent opportunity for retailers and consumer brands to surprise and delight their customers with a temporary, unconventional surprise.

Consider pop-up retail. Retailers use pop-up concepts to reach new markets, reinforce their brand and test concepts more cost-effectively. These experiences also yield a large return in marketing buzz that usually [...]

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