digital_radio_dial

Arbitron Working for Better Mid- Small-Size Market Metrics

On November 30, 2011

In May, Arbitron announced they were testing an experimental approach to measuring mid-sized and small radio markets.

Named Project Leapfrog, the program’s goal is to find alternative ways of measuring radio beyond today’s paper diaries that the non-local people meter (LPM) markets currently use. While even more [...]

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HD Radio: Can You Hear Me Now?

On March 29, 2011

HD radio seemed like a no brainer….put a higher quality radio signal on a digital channel and broadcast it to the masses. The problem is that someone forgot to mention the amount of work and cost on the front end and the cost to consumers on the back end.

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Radio Industry Consolidation Continues with Bonneville and Citadel Acquisitions

On March 16, 2011

The Great Recession of 2008-2009 hit the radio industry hard and companies suffered decreased revenue and increased debt. As the economy recovers, some media companies are looking to cast a wider net, while others are ready to sellout completely.

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2011: The Year of Media Convergence

On January 3, 2011

No Channels is armed with the video, infographic, Flickr Group and articles that underscore how digital technology is dissolving traditional media silos. And we also want to hear from you. http://nochannels.com

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On Taking a Media First Approach

On October 12, 2010

:: By Regina Lithen, Empower MediaMarketing Senior Vice President of Client Strategy

In response to Ad Age’s article, “Why Marketers Shouldn’t Always Blame the Media“ I’ll suggest marketers can assign blame or credit to their media agency partners based on the busines results — just as long as they don’t forget to test creative.

Marketers [...]

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Tuning In To New Radio Trends

On November 18, 2009

With the explosion of MP3 players, satellite radio and internet radio, it is understandable that marketers are leery of spending their advertising budgets against “traditional” terrestrial radio.  However, research shows that terrestrial radio is still a relevant and important option for marketers to consider.

Radio continues to be one of the best reach and frequency [...]

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